B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedAbout Adopt-A-Watt
Adopt-A-Watt® Inc. is the founding company for the National Adopt-A-Watt® Program (NAAWP). Modeled after the successful Adopt-A-Highway program, NAAWP provides a business-based, funding methodology to facilitate America's transition to clean energy, energy efficiency and alternative fuels. Supported by Clean Cities Coalitions and endorsed by many alternative fuel organizations, agreements and project discussions have been generated with hundreds of public agencies for rest areas, travel plazas, bridges, tunnels, airports, sports/entertainment complexes, schools, etc.
We became a B Corp because along with our core mission of reducing fossil fuel usage, we are determined to always consider the impact our decisions have on employees, suppliers, community, consumers, and environment. B Corp Certification provides third party verification for doing so.
At no cost, public agencies (Hosts) receive Sponsor-able Photo-Voltaic Displays (SPVD) that will provide clean energy, reduce electrical costs, and produce revenues as well as demonstrate to residents that they are embracing clean energy and alternative fuels. Sponsor-able platforms include solar PV arrays, solar PV lights and energy efficient lighting systems. Funds raised in excess of costs for SPVDs are utilized for any useful purpose to further help the Host reduce fossil fuel consumption. Funds are raised via donations given to the Hosts from sponsoring companies. The sponsors of the NAAWP receive community recognition for their support in the form of an acknowledgement sign attached to the SPVD, as well as associated media coverage, Letters of Commendation, etc.
The Change We Seek™
AAW is passionate about mitigating the disastrous effects that burning fossil fuels are having on our society and planet. The NAAWP helps to reduce fossil fuel consumption by:
Creating a Chain-Reaction of Support…As was pointed out by Scientific American Magazine, “The greatest obstacle to implementing a renewable U.S. energy system is not technology or money… it is the lack of public awareness”. The NAAWP has the inherent need to be at high-profile locations and because of this helps to educate and inform the public and encourage their participation in the clean energy movement.
Facilitating Public Agencies Transition to 21st Century Energy…Most public agencies recognize the need to embrace clean energy, alternative fuel and efficiency programs, but because of strained budgets are often unable to do so. The NAAWP provides a completely managed, third party verified, no-cost means of fulfilling their ‘green’ initiatives.
Providing a new Marketing Platform That ‘Gives-Back’…In addition to offering individuals, foundations and non-profits an impacting and visible means of displaying philanthropy; sponsorship presents an exciting, new, alternative media platform for corporations to benefit the communities they serve while demonstrating 21st century Corporate Social Responsibility (CSR) and generating favorable, 365 day per year, brand awareness.
Reducing Wasteful Print Media Marketing …The NAAWP encourages sponsors to re-direct 10% of their print media advertising to this community benefiting program. The reallocation of marketing spend is at no additional cost to advertising budgets and still generates critical brand awareness, but also saves trees, reduces fossil fuel used to transport and deliver print stock and reduces significant amounts of wasteful print media that would otherwise clog local landfills.
The measure of their success will be determined by the amount of clean energy and alternative fuel projects funded, and to the extent AAW can help educate the public to recognize the advantages of both.
Adopt-A-Watt, Inc.
- Industry: Renewable Energy Generation & Installation
- Product/Services: SoLED, Sponsorable SoLED, SPVD, SSPL
- Location: Royal Oak, MI 48067, MI
- Ownership: Private
- http://www.adopt-a-watt.com
Summary:
Certified: March 2011| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 13 | 87% |
| Employees » | 0 | 0% |
| Consumers » | 55 | 100% |
| Community » | 24.8 | 33% |
| Environment » | 6 | 30% |
| Composite B Score | 98.8 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence



