Ad Spice Promotional Marketing

About Ad Spice

Ad Spice Promotional Marketing is a full-service screen-printing, embroidery and promotional products firm. They specialize in helping clients engage their target markets using well-designed, high-quality promotional products made with respect for people and the planet. Their mission goes beyond making a profit for owners and stakeholders to making a positive impact on their community and a lower and more beneficial impact on the planet. They print apparel in-house, using water-based, earth-friendlier inks. They source locally whenever possible and they source the BEST products that match their values and their clients' expectations- which means they look beyond their region for products as needed, to source certified fair labor, certified organic, recycled and re-purposed promotional products.

We became a B Corporation to establish ourselves as leaders in our industry, with hope that our suppliers, clients and competitors will take notice.  Certification as a B Corp is one milestone that helps us see where we are and where we want to go.

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The Change We Seek®

Ad Spice’s mission is to help their clients effectively promote and add value to their brands. They believe that by educating their clients and offering useful, eco-friendly and fair labor options, they can do their part to help steer the direction of their industry as a whole towards a place where these types of lower-impact products are seen to have both real and perceived value. As they’re doing all of this, they’re also mindful of their role as an employer and member of a thriving, growing community.

• They want to define the terms: sustainable, green, eco-friendly, fair labor -- and understand their use in marketing. They think it's their responsibility to know what these terms mean and when it's fair to use them. These powerful words can have real meaning about who we are socially, environmentally, economically and more. Using them responsibly adds real value to your brand.

• They seek to build relationships which are sustainable in every aspect of their business. In contrast to conventional business models which seek profit at the expense of others, Ad Spice is committed to growing their business as they engage positively with their manufacturers, environment and community.

• They sponsor and support many local events and encourage their employees to foster relationships with local non-profits and purpose-driven organizations. Their employees are provided paid time off to work with an organization of their choice. They provide these organizations with promotional marketing expertise and at-cost or in-kind custom promotional products.

• They have a Seed-to-Shirt learning garden in their front yard! By removing the nutrient depleting, water-thirsty grass and shrubs and developing a sustainable crop of heirloom cotton, they seek to bring beauty to their neighborhood and a wealth of information about the printed apparel industry to their clients and passersby.photo2

Ad Spice Promotional Marketing

  • Industry: Marketing & Communications Services
  • Product/Services: Promotional Products, Screen printed & embroidered apparel, design, online store development and hosting
  • Location: Durham, NC
  • Ownership: Private
  • http://www.adspicepromo.com

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Summary:

Certified: February 2011
  Points Earned % Points Available
Accountability » 8 80%
Employees » 26.4 66%
Consumers » 1.7 5%
Community » 42.6 74%
Environment » 21.5 74%
Composite B Score 100.2
  • >80 out of 200 is eligible for certification
  • >60% points available = Area of excellence

Links

• Ad Spice featured in ASI Hot List Go»

• DirtyDurham Blog - Better Corporations, Locally Go»

• DirtyDurham Blog - Liberty Warehouse Fundraiser Go»

• Ad Spice Achieves Green Plus Certification Go»

• Bull City Forward Directory Go»

• Cotton Project Go»