B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedAbout Aroundsquare
Aroundsquare is a small company devoted to healthy development, inside and out--individual and society. from education and consulting, to creative toys, to arts and crafts, aroundsquare is involved in a variety of endeavours which leverage creativity and learning for the greater good. Their work focuses on children, with their flagship product, Goodwood Deconstruction Blocks--a system of beautiful, precisely crafted wooden blocks designed to invite real creative play.
Aroundsquare aims to mainstream social justice and environmental sustainability into all of their work, and strives to ensure that they not only provide high quality, beneficial products and services, but also, that each step and each decision along the way creates complementary benefit to further these causes.
We became a B Corporation because we identify ourselves as a social enterprise, not a business. Our triple bottom line model sets us apart from most of the business community, and we were eager to participate in a community that is about supporting and institutionalizing such well rounded, and mindfully grounded practices. We look forward to contributing as we can, and learning from the experiences of other B Corporations.
The Change We Seek™
Aroundsquare imagine a world where all children are provided the opportunities to reach their potential, and where businesses and consumers alike are mindful of the importance of the backstories which shape the world around us. They see the importance of education, play, and exploration, in developing citizens with open, critical minds, able to create such a world.
Founding Canadian
B Corporation
aroundsquare
- Industry: Sports Equipment & Accessories
- Product/Services: wooden blocks
- Location: Calgary, CAN
- Ownership: Private
- http://www.aroundsquare.com
Summary:
Certified: July 2010| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 12 | 80% |
| Employees » | 0 | 0% |
| Consumers » | 26.1 | 47% |
| Community » | 34.3 | 49% |
| Environment » | 16.2 | 65% |
| Composite B Score | 88.6 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
From B Impact AssessmentEnvironment: Offices maintain high environmental standards. Over 50% of office materials come from recycled / sustainable materials and the office space has implemented low-flow facilities, low-volume irrigation, reuse of harvested rainwater, and more.
Community: Sustains a long tenure with suppliers from which aroundsquare looks for social and environmetal commitments which correspond with their mission.
Consumers: Products indirectly promote economic equality for individuals.



