B a Changemaker

One of the most important things is for every business to measure what matters -- not just profits, but impact on our communities, employees, and the environment. Our goal: get 10,000 companies (2,500 down!) to use the B Impact Assessment. It's free, confidential, and a pretty useful way to see how any company is doing compared to others. Maybe you can start a conversation about this in your workplace?


Maybe you can Start a Conversation

Printable 1-page conversation starter to share with your colleagues and employer.
Printable PDF


Why do this?

Measuring what matters helps us attract and retain the best talent.
It demonstrates our company walks its talk about being a better company.
It gives employees who care about this an opportunity to engage and to lead.
It allows us to benchmark performance and gives us tools to set goals for improvement.


Who says this matters?

Harvard Business Review
Millennials, which represent roughly 50% of the global workforce, want work that connects to a larger purpose.

Hewitt Associates
Companies with higher levels of employee engagement outperformed the stock market by nearly 20%.


Some Cool Examples


Check out how Etsy engaged their employees to make a business better.



Go to Article

Check out how Ian Martin Group used the process to learn more about themselves and how to be a better company.



Go to Article

How to Get Started

Take a look at the B Impact Assessment and create a confidential account for your company
Visit the Assessment

For most companies, doing a rough cut assessment will take about an 1 hour
Email thelab@bcorporation.net, we would be happy to answer any questions or help walk you through it.