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©Copyright 2012 B Lab. All rights reservedAbout Benevity
Benevity is a software company whose platform and products enable companies to build social responsibility and giving back into their businesses to attract, retain and engage customers, employees and partners. Benevity helps companies tap into people's passions to inspire deeper engagement from customers and employees. Using Benevity's software, companies can build more engaging, strategic and choice-driven cause marketing, community investment, workplace giving and other charitable programs that deliver greater ROI. They are a for-profit social enterprise; a hybrid corporation that has a for-profit model but also pursues a strong social mission as part of its overall mandate and vision.
We became a B Corp because we are passionate about the social enterprise model that sees companies pursuing both profit and social action as part of their culture and strategy, not as trade-offs but as an increasingly important component of their license to do business.
The Benevity platform is a customizable giving engine companies can use to build choice-driven charitable giving and matching programs into their businesses, using their own brands and systems. The Benevity platform also powers Benevity’s web-based products, including Spark! workplace giving (see www.benevity.org/spark) and The Givatron, the first charity-of-choice giving application for Android-based mobile devices. To find out more or to request a demo, visit www.benevity.org or view our short video at www.benevity.org/revinventingcorporategiving. The Benevity platform has unique capabilities including:
• charitable donation processing, including branded tax receipts (can facilitate donations of any amount to any registered charity in the US and Canada)
• personal foundations (so end users can build a portfolio of charities that matter to them)
• cause portfolios (so companies can build branded collections of charities by focus area, geographic region or other criteria, such as the Company X Health Fund, comprised of 3 health charities or the Company Y Bay Area Fund, comprised of 5 Bay area charities)
• real-time matching (so companies can use corporate funds or engage partners to fund real-time matching offers to incent participation)
• charitable gift card functionality (to create charitable gift cards of any amount where the recipient goes to a company-branded redemption site to make a charitable donation to his or her charity of choice)
• ease of integration (the platform is consumed via API (application programming interface), making utilization fast, simple and cost effective)

The Change We Seek®
Benevity hopes to use their technology through multiple integrations to make giving to the charity of one’s choice as convenient and prevalent as leaving a tip at a restaurant. Benevity envisions a reshaping of the notion and execution of personal and corporate philanthropy that sees it embedded into a variety of everyday consumptive and commercial activities. In such a landscape, people from all demographics – regardless of their means – can give money, time, goods, etc. to the social causes of their choice, while corporations better utilize their resources and influence to do the same in a virtuous circle.
Benevity's mission is to help companies increase the efficacy and impact of their investments in corporate philanthropy, community investment and cause marketing. Benevity wants to help businesses use their (increasing) investments to better engage their customers, employees and partners in strategic, focused, choice driven philanthropy in a manner that increases the likelihood of an emotive connection with the individuals and also positively impacts metrics that matter to the companies operationally and strategically. If they succeed in this, these investments will increase and be more sustainable over time.
Founding Canadian
B Corporation
Benevity Social Ventures, Inc.
- Industry: IT Software & Services
- Product/Services: Charitable Donation Software
- Location: Calgary, CAN
- Ownership: Private
- http://www.benevity.org
Summary:
Certified: May 2011| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 12.3 | 82% |
| Employees » | 36.6 | 63% |
| Consumers » | 30 | 63% |
| Community » | 17.2 | 38% |
| Environment » | 5.8 | 30% |
| Composite B Score | 101.9 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence



