B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedAbout Bold Interactive
Bold Interactive is a full-service, fully accountable online marketing agency for positive impact organizations. Our non-traditional, user-centric approach blends creative design with proven metrics to deliver integrated solutions to your interactive marketing needs. By organizing your website to be user centric, targeting campaigns wisely and setting up your metrics properly, your website will be a lead creating, product selling, brand widening, happy user making, marketing machine.
The values advanced by B Lab and B Corporations are ones that are important to us and also to our stakeholders. By becoming a B Corporation, we are better able to broadcast our commitment to those values and hopefully set an example of social and environmental responsibility in our community.
With our online research tools and analytical capabilities we can learn everything possible about your market, your users and your competition. We then use this information to put together an out-of-the-box strategy that will immediately begin to capture more market share more effectively. We will also ensure that the proper foundation is in place so that every step we take from that point on is measured for specific effectiveness. We have the experience, the knowhow and the passion to help you find, manage and explode a wide range of online advertising options.
The Change We Seek™
The mission that drives us every day is a simple one: Bring value to our clients by helping them bring their value to market.
• We seek to be valuable to the world at large by choosing to work with organizations in both the profit and not for profit sectors that share our commitment to value, transparency and positive impact. We believe in the power of individuals. We believe in total accountability. We believe in being the change we want to see in the world.
Bold Interactive
- Industry: Marketing & Communications Services
- Product/Services: Online Marketing
- Location: Durham, NC
- http://www.boldinteractive.com
Summary:
Certified: August 2009| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 7.5 | 71% |
| Employees » | 22 | 65% |
| Consumers » | 12.2 | 18% |
| Community » | 33.8 | 45% |
| Environment » | 6.8 | 50% |
| Composite B Score | 82.3 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
From B Impact AssessmentEnvironment: >75% of office supplies from recycled materials, >50% of carbon inventory offset
Employees: >15% of net profits included in profit sharing plan, 6+ weeks maternity leave, 2 weeks accrued vacation time
Community: >40% of expenditures directed toward local suppliers, >50% of management located in same community as 2/3 of workforce, >10% of profits given to charitable organizations
Consumers: 40% of services provide secondary benefit increasing capital to purpose driven enterprises