About The Change Creation

The Change Creation is a brand strategy and design team that works exclusively with companies and organizations who make the world better, fairer, or truer. It was founded by Jerry Stifelman. Having worked as a brand strategist, creative director and writer for leading brands, including MTV, Banana Republic, DKNY, Sun Microsystems, Puma and Reebok, Jerry decided to take his talents and skills to the more sustainable and greener side of marketing. The Change Creation’s clients include Larry’s Beans, Canaan Fair Trade, Self-Help, the Dogwood Alliance and Green America. The Change Creation's focus is on comprehensive brand strategy. Specific services include strategy, consulting, design, marketing, writing and photography.

We became a B Corp because we believe that simply doing good is not enough. All of us must be seen doing good as it is the only way to raise the bar for others to follow. It’s through collective muscle and a community of likeminded visionaries that we are going to transform the business world for the better.

The Change Creation is Jerry Stifelman (Creative Guru/Branding Sage), Sami Grover (Creative Director/Contributing Author to TreeHugger), Chelsea Bay Dennis (Design Director/Community Catalyst), and Tracy Kondracki (Managing Partner/Rescuer of Animals).

The Change We Seek®

The Change Creation’s motto - The Truth is Your Best Tool – is not just a slogan, it’s a statement about the way the business world is evolving. The Change believes that transparency is not going away, and that sustainability has to be a mainstream pursuit if it is ever going to actually be sustainable. A strategic approach to branding and communication is what helps the good guys win, and creates the kind of large-scale cultural shift that values authenticity over corporate doublespeak; action over empty promises; and an integrated approach to economics that sees business as a means to ensuring our collective well-being, not an end in itself.

The Change Creation runs on renewable energy. It prints on recycled papers. But above all it works for a world where everyone tells the truth about who they are and what they do – and where that truth is something that we’d actually want to hear.