
Promotional Products, Screen printed & embroidered apparel, design, online store
Durham, NC
United States
adspicepromo.comAbout Ad Spice
Ad Spice Promotional Marketing is a full-service screen-printing, embroidery and promotional products firm. They specialize in helping clients engage their target markets using well-designed, high-quality promotional products made with respect for people and the planet. Their mission goes beyond making a profit for owners and stakeholders to making a positive impact on their community and a lower and more beneficial impact on the planet. They print apparel in-house, using water-based, earth-friendlier inks. They source locally whenever possible and they source the BEST products that match their values and their clients' expectations- which means they look beyond their region for products as needed, to source certified fair labor, certified organic, recycled and re-purposed promotional products.
We became a B Corporation to establish ourselves as leaders in our industry, with hope that our suppliers, clients and competitors will take notice. Certification as a B Corp is one milestone that helps us see where we are and where we want to go.

The Change We Seek®
Ad Spice’s mission is to help their clients effectively promote and add value to their brands. They believe that by educating their clients and offering useful, eco-friendly and fair labor options, they can do their part to help steer the direction of their industry as a whole towards a place where these types of lower-impact products are seen to have both real and perceived value. As they’re doing all of this, they’re also mindful of their role as an employer and member of a thriving, growing community.
• They want to define the terms: sustainable, green, eco-friendly, fair labor -- and understand their use in marketing. They think it's their responsibility to know what these terms mean and when it's fair to use them. These powerful words can have real meaning about who we are socially, environmentally, economically and more. Using them responsibly adds real value to your brand.
• They seek to build relationships which are sustainable in every aspect of their business. In contrast to conventional business models which seek profit at the expense of others, Ad Spice is committed to growing their business as they engage positively with their manufacturers, environment and community.
• They sponsor and support many local events and encourage their employees to foster relationships with local non-profits and purpose-driven organizations. Their employees are provided paid time off to work with an organization of their choice. They provide these organizations with promotional marketing expertise and at-cost or in-kind custom promotional products.
• They have a Seed-to-Shirt learning garden in their front yard! By removing the nutrient depleting, water-thirsty grass and shrubs and developing a sustainable crop of heirloom cotton, they seek to bring beauty to their neighborhood and a wealth of information about the printed apparel industry to their clients and passersby.
What makes us a better company?
B Impact Report |
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Certified since:February 2011 |
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| Summary: | Company Score |
Average Score* |
Accountability
AccountabilityThe Accountability section of the Assessment evaluates a company's governance and transparency. This section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies. |
9 | |
Employees
EmployeesThe employee section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices. |
25 | |
Consumers
ConsumersTThe Consumers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company’s product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises). |
24 | |
Community
CommunityThe Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises. |
31 | |
Environment
EnvironmentThe Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems. |
9 | |
| Overall B Score | 84 | |
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80 out of 200 is eligible for certification *Of all businesses that have completed the B Impact Assessment |
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