Advertising and Brand Development

Raleigh, North Carolina

United States

About Baldwin&

Baldwin& is a hybrid/digital/branding/advertising/content/design/social media thingy in Raleigh, NC.

As a creative communications company, Baldwin& specializes in digital, viral, integrated campaigns, strategy, entertainment, and yes, even traditional advertising, branding and design. In short, they’ll do anything that lets them live their mission: To create ideas that have a positive effect in the world.

Baldwin& is a national company in North Carolina and has already worked with brands like Burt’s Bees, güd, BMW, Crescent Tools and more.

Baldwin&’s first campaign as an agency, a campaign for Burt’s Bees, was named Ad Age’s Small Agency Campaign of the year in 2011. In its third year in business, Baldwin& was named Ad Age’s Small Agency of the Year.

We feel it is imperative to be a standard bearer in the world alongside organizations that believe in the same things we do. Companies that earn B Corp status do so by actions rather than words and we want to be both a colleague to other B Corp companies and an example to non-B Corp companies.

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The Change We Seek®

Baldwin&’s mission is to use what they do to make the world a better place. They only work for clients they believe in and then do everything possible to be as much of a positive influence in their client’s halls as in the communications that they produce for them. They will do anything that will let them live this mission.

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What makes us a better company?

B Impact Report

Certified since: 

September 2012

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Workers: Pays all employees a living wage; Covers 100% paid health insurance premiums for fulltime workers and their families; Offers additional benefits (dental insurance, short/long-term disability, life insurance); Offers counseling services and health & wellness program

Community: Gives preference to local/sustainable suppliers; >40% management is from underrepresented populations; Donates >5% of profits to charity; Offers paid time off for community service

Environment: Has office-wide recycling program for paper, plastic, cardboard, glass & metal; Uses reclaimed office furniture



• Small Agency of the Year in Ad Age Go>>
• Find your Burt in Ad Age Go>>


• gud Social Smelltastical Campaign Video Go>>
• Creativity Earth Day Video Go>>