Better Way Imports LLC

Direct Marketing (Party Plan) plus Retail Store and coffee shop

Zeeland, Michigan

United States

About Better Way Imports

Better Way Imports, a member of the Fair Trade Federation, seeks to partner with organizations that are working to end sex trafficking. Through the import and sale of quality, fair-trade products made by these partner organizations, BWI gives them access to the North American market they would not otherwise have. This enables these organizations to provide marginalized individuals in their communities with the opportunity to earn a living wage, and to provide those people real, meaningful, and permanent employment. It is a dignified way out of the trap of sex trafficking many of them have been rescued from, or could otherwise fall into.

We chose to become a B Corp because we are dedicated to Doing Good, for the success of the women who make the products that we sell, and Doing Well, for the success of our business. In 2011 we were able to help 525 victims of sex trafficking by helping them get out, stay out, or provide resources to allow them not to fall into prostitution; our goal is to eventually change the lives of 50,000 women in 15 years!

The Change We Seek®

Better Way Imports is focused on working to end human trafficking through providing economic opportunities to individuals in third world countries. They believe that building a business relationship with their partner organizations in a long-term, sustainable way is the best avenue for fighting this issue around the world. They use capitalism/business to provide dignity to all people, created equal, as the answer to the problem of poverty and human trafficking - they give these women access to international markets they would otherwise have no opportunity to participate in and this in turn provides for their livelihood.


What makes us a better company?

B Impact Report

Certified since: 

June 2012

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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