C and L LLC dba Conscious Coffees

Organic fair trade coffee roaster

Boulder, Colorado

United States


About Conscious Coffees

Conscious Coffees purchases green coffee directly from producer partners through their coffee importing cooperative, Cooperative Coffees (coopcoffees.com). This arrangement enables transparent, long term, direct relationships with coffee growers, and eliminates the middlemen who often take potential revenue directly out of the hands of the farmers. They buy only certified organic coffee that is grown on small family farms that are collectively self-organized into cooperatives.

Their mission is to create long term relationships with their growers, customers, and the environment which transcend volume and profits and emphasize cup quality, human rights, and sustainability. Conscious Coffees' trade model includes grower/exporter, importer/roaster, retailer, and final consumer. Each of the 4 members play a crucial role in the continued success of this model, which is based on values. They remain obligated to bring the producers' voices to the final consumer, through their retail partners. They remain committed to being accountable for all the resources they use, including all packaging and production supplies.

Conscious Coffees focuses on developing the perfect roast profile for each harvested crop, micro-adjusting this profile each week based on the cup quality, and maintaining the "sweet spot" throughout the life of the green coffee. They are fanatical about maintaining freshness of roasted coffee as well as the intricate science necessary for perfect brewing. They are continuously host clinics and train our customers on topics including green coffee processing and quality, roasting, coffee cupping, and barista preparation and presentation skills.

Conscious Coffees is committed to educating everyone possible about the social, environmental, and economic impacts of growing, harvesting, processing, roasting, and trading coffee. From detailed coffee descriptions and brewing tips on their site to public coffee tastings and presentations at retail locations, they never stop fulfilling their obligation to complete the circle from farmer to consumer. They carry the voice of the coffee producer to the coffee consumer.

We became a B Corp because we firmly believe in the tenets of the B Corp certification. These tenets are aligned with our vision as a company. Conscious Coffees strives to be a company that is a force for positive change. We are continuously raising the bar for ourselves to lighten our impact on the earth and better serve the people we touch. This certification creates a touchstone for our goal. Finally, we believe that this certification is a strong symbol for consumers to recognize companies who are tirelessly committed to social and environmental responsibility and accountability.

The Change We Seek®

Conscious Coffees seeks a change in the current available schemes for consumer education through product certification symbols. Consumers have arrived at a point where products are labeled with too many symbols. These symbols make claims, some of which are valid, others are not. Most all of the symbols are designed to make the consumer believe the product (and subsequently, the company behind the product) meets stringent criteria which makes the product better for the consumer and producer, compared with products without symbols. They feel consumers are mislead by almost all the current symbols on products. B Corp status gives the consumer a tool to validate the company behind a product. We'd like to see consumers voting with their dollars by making choices based on the information they acquire by using the B Corp transparency data.

What makes us a better company?

B Impact Report

Certified since: 

December 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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