Online Community

Redwood City, California

United States

About Care2

With more than 12 million members, Care2 is the largest online community of people making a difference in healthy and green living, human rights and animal welfare. Care2 provides powerful tools to make a difference in your life, your community, and the world. They provide the resources for members to get informed about important causes, take small steps towards healthy and green living, and take action to better the world. At Care2, they believe that individual actions can collectively make a difference.

Their website is driven by passionate people who want to restore the world's balance. The butterflies on their logo were inspired by a concept in physics that became popularly known as the "butterfly effect", where one small change can cause a chain of events leading to large-scale phenomena. The butterfly symbolizes their belief that one person can take a small step and make a big difference. Since one person can change the world, just imagine what can happen when millions unite on Care2.

While the tenets of the B Corporation were already core to Care2’s being, we decided to become a B Corporation to join in solidarity with the other pioneering members, for transparency through the certification, and to help demonstrate that business can be a powerful force for good.

The Change We Seek®

Care2’s vision is to empower individuals to live a more Conscious Lifestyle. Their mission is to make the world a better place by leveraging the power of the Internet to empower the widest number of people to engage on any level to make a difference.

• Care2 has three components: they help educate and involve individuals in opportunities to live a more healthy and sustainable lifestyle and take civic action on a variety of causes; they recruit activists/donors and donations for nonprofit organizations; and they promote more healthy and sustainable products and services from corporations.

What makes us a better company?

B Impact Report

Certified since: 

December 2008

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Environment:  Offers incentives to employees to encourage low-impact commutes; >50% of carbon inventory offset; >75% recycled office supplies

Employees: 100% of employees share ownership in company; 100% of employees paid living wage; 100% of individual health insurance premiums covered; Offers 6+ weeks maternity and 4+ weeks paternity leave

Community: Matches employee charitable donations; Offers flex time to encourage volunteering; >10% of net profits given to charitable organizations; >40% of management from previously excluded populations

Consumers: Largest online community of people making a difference



• Care2 Blog Go»

• Why Care2 Became a B Corp Go»

• Better Know Care2 Go»


• Care2 Company Press Page Go»