Carolyn Tate & Co.

Business Education & Collaboration

Melbourne, Victoria


About Carolyn Tate & Co.

Carolyn Tate & Co. is an education and publishing company dedicated to unearthing a higher purpose in people and organisations. Carolyn believes that the purpose of business is to serve the greater good and that profit should be the by-product, not the single-minded goal.

Our why: To unearth a higher purpose in people and organisations.

Carolyn is an ex-marketer with a passion for purpose-digging, writing, speaking, teaching and community building. As a brand and marketing specialist with a 20-year history at Westpac, Merrill Lynch and in her own business, she is uniquely placed to help any company dedicated to building a “profit-for-purpose” entity.

p>Carolyn is the author of Small Business Big Brand, Marketing Your Small Business for Dummies, Unstuck in Provence (a personal memoir) and Conscious Marketing and The Purpose Project: A handbook for bringing meaning to life at work.

p>She is the founder of The Slow School of Business (Slow School), Talk on Purpose and The Purpose Project programs. All her learning programs are highly experiential and transformative for every participant.

p>Underpinning all her work is a commitment to being courageous, growing in consciousness, operating with compassion and connecting authentically with others in the spirit of collaboration. The company is a Certified B Corporation and Carolyn is a founding member of Conscious Capitalism Australia.

We became a B Corp because we believe whole-heartedly in the Declaration of Interdependence as the foundation to why we exist and the purpose behind our work. Doing good and making money should not be mutually exclusive. We believe that B Corps are the way to bring back the balance between purpose and profit to ensure prosperity for all.

The Change We Seek®

Carolyn Tate & Co. and Slow School helps business leaders who want to build businesses that are both purpose-driven & prosperous; where the conversation focuses equally on why they exist, the difference they make and the value provided for all stakeholders - as well as the financial benefits. They're committed to providing business education programs that not only challenge what is taught but how it’s taught. They're dedicated to bringing more emotional and spiritual intelligence to the business world, balancing out an over-abundance of rational intelligence that has arisen through the age of industrialisation.

The company believes that all education - including business education - should be accessible, practical, challenging and, most importantly, actionable. They believe that ‘stand and deliver’ education modes are outdated, and that collaborative and experiential learning is the way to affect real change. They believe that we all have innate wisdom and skills to share, and that we are all students and teachers. By coming together to learn and connect, we're all able to develop powerful collaborative partnerships to work with other B Corps and values-aligned companies.

What makes us a better company?

B Impact Report

Certified since: 

August 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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