Clearpoint Counsel Pty Ltd

Legal Services

Melbourne, Victoria


About Clearpoint Counsel

Clearpoint Counsel (CPC) was established by director & founder Joel Cranshaw in Melbourne in 2011 to revolutionize legal services to meet the demands of new economy businesses seeking to make the world a better place, by providing outsourced in-house services for a fixed fee retainers. With one in three lawyers in Australia suffering from anxiety and depression, Joel also saw a need to create an empowering professional work experience for lawyers. His theory was simple happy lawyers = happy clients. The “retainer model” of delivering legal services was a major factor in meeting both outcomes. 

For clients, this model allows their businesses to grow steadily and for the lawyer to have a deeper level of engagement with their client. In this way Clearpoint, provides the legal building blocks for a company to handle steady growth, with an adviser invested in their success.

Today, Joel and his team have expanded this concept and created a unique client–lawyer relationship model called inS.T.E.D, embodying Clearpoint’s purpose and a collaborative law approach for clients and community. inS.T.E.D lawyers do law differently.They are:


  • Service to make law more accessible and more human
  • Total harmony with our clients & community
  • Enterprising, entrepreneurial emotionally intelligent approach to practice
  • Diligent, dependable and direct engagement with our clients 


  • Social enterprise groups, organizations and purpose-driven-for-profit companies
  • Technology & innovation industries
  • Entertainment & creative industries
  • Design industries making products & services for a better world 

Being inS.T.E.D also means the Clearpoint team is continuously focused on self-improvement professionally and personally for the benefit of all. Operating out of Australia’s co-working space, Hub Melbourne Clearpoint’s legal team make themselves available to the diverse community by providing a pro-bono service once a week, and participating in Hub community activities.

In 2014, Clearpoint resolved to attain B-Corp certification as a formal acknowledgment of the social & environmental principles, which underpin its operations. 

Clearpoint Counsel became a B Corp to create a transparent, values-based and deeply engaging model of legal in-house style services focused on providing value to clients and community.  The team were inspired to use their legal skills & knowledge to create a legal services business as a force for good to become part of the B Corp community. In addition, Clearpoint wanted to create a working environment for the team to thrive professionally and personally. 

The Change We Seek®

Clearpoint believes that for business to be a force for good in the world, the appropriate legal structures need to support that change. Combined with the company cultural shifts that we are seeing today, this is one of the most significant business trends we may see in our lifetime. 

Clearpoint’s vision is to see law reform in Australia and worldwide to enable profit for purpose companies to operate successfully in their jurisdictions, whether through the creation of an entire new legal structure or existing legislative changes in corporate and tax law.  

There is no better place to walk the talk, than in your own backyard, and that is why we are committed to redefining the way we deliver legal services toward a more value-driven and sustainable model. B Corp certification is a powerful step in this direction”  - Joel Cranshaw, Director & Founder

What makes us a better company?

B Impact Report

Certified since: 

August 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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