Compass(x) Strategy

Brand Strategy

Chicago, Illinois

United States

About Compass(x) Strategy

Compass(x) is a Chicago based brand strategy firm that tackles the most complex marketing and growth issues to build more successful brands.

Compass(x) Strategy was launched as a to help the good guys win. We want Compass(x) to be a model for how marketing can be a force for good. That means not just working with clients striving for good, but also making our firm has a positive impact for all of our stakeholders.

The Change We Seek®

Compass(x) Strategy is a B Corp because they believe that business should be a “force for good.” They believe that success in business needs to be redefined in order to create a more resilient and sustainable economy. This belief that they can build a better business guides their interactions with each other, their clients and the community. They are proud to be a part of this growing business community and are diligently working to strengthen and support the economy, community and environment through their work.

What makes us a better company?

B Impact Report

Certified since: 

March 2011

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Consumers: 20% of revenue comes from purpose-driven enterprises

Community: Company has a written commitment to donate 2% of consulting fees to nonprofit organizations; Donated 1.4% of revenue donated through Tis Best to organizations of client's choice

Environment: >50% of of materials used for office operations is from recycled/sustainable materials; >50% of energy comes from wind resources


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