Element Five

Branding, Marketing, Strategy

San Francisco, California

United States


About Element Five

When it comes to storytelling -- from branding and strategy, to content creation, to digital marketing -- it's about digging deeper, confronting the emotional work, and telling that story authentically. That is the work that matters and what makes a brand or cause stand out, be heard and find their tribe – starting with a great story makes it easier to inspire change.

Element Five is a San Francisco based branding and strategy agency that exists to help nonprofits and companies of conscience to better define, tell, and spread their stories, helping them to get to the work that really matters: the work of changing the world for the better.

We believe that the business of branding, marketing and all visual communications can work as powerful tools of change and are obsessed with how we can leverage them to inform, educate, spark discourse and facilitate positive change. We aim to leverage our skills and our business to support underrepresented organizations and communities working on issues of social justice and economic equality. Finally, we hope to help more for-profit companies to join us in this or similar work – using their own leverage for good.

The Change We Seek®

Element Five's mission is to create connections between people who might not have otherwise found each other, to capacitate and amplify the voices of organizations, communities and individuals that aspire as they do in their pillars of social justice, equality, inclusion, transparency and authenticity and to do so, always asking “How is what we are doing making the world a better place?” – even if only in a small way.

What makes us a better company?

B Impact Report

Certified since: 

May 2017

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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