Fig Loans

A socially responsible lender for the underbanked

Houston, Texas

United States

About Fig Loans

Fig Loans was founded by two Wharton Business School graduates who were frustrated that high-interest payday loans were the only emergency funding available to subprime borrowers. John Li and Jeffrey Zhou were determined to create a model of responsible lending. A model that would align business returns with the financial health of the borrower.

Today, Fig Loans does exactly that. Fig maximizes their profit by building up the financial health of their customers. Their model starts with the Fig Loan, a socially responsible alternative to predatory payday loans that was designed in collaboration with United Way of Houston and incorporates the CFPB’s small dollar lending remedies. The loan serves as an entry point and naturally transitions into a longer-term credit building product.

In the short term, Fig provides a socially responsible, credit building alternative to payday loans. In the long term, Fig helps improve consumers’ financial health by building their credit up so they can access affordable mainstream credit products. In this way, Fig offers Americans with bad credit a second chance to rebuild credit and regain access to traditional credit products.

Fig Loans prides itself on being a bridge between bad and good credit for low-income Americans. By partnering with community organizations like the United Way of Greater Houston, the Houston Area Urban League and Catholic Charities, we're able to use first hand experience from financial coaches to create low cost, credit building financial products to a segment of borrowers who are continually ignored by the traditional banking sector. We became a B Corp because we believe that we have the ability to change the way that people with bad credit experience banking and we intend to do it in the most transparent and socially responsible way possible.

What makes us a better company?

B Impact Report

Certified since: 

September 2017

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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  • Fig Loans mentioned in Geekwire Go »


  • A Fig a Day: Financial Literacy Blog Go »


  • Social Mission Go »
  • Why Fig Loans started in Houston Go »
  • Fig Loans' Scholarship for Social Impact Go »


  • Fig Loans interview with Access Houston Go »