Flipside Creative

Marketing

Vancouver, British Columbia

Canada

www.flip-side.ca

About Flipside Creative

Flipside Creative is a marketing and design studio that does great work for good people. No jerks. 

What that means is that the Flipside team – a Motley Crew of rare talent, massive creativity, and passionate personas – works only with organizations who use their products or services to make the world better. They bring their creativity to several sectors: health & wellness, environmental, outdoor & adventure, clean living, biotechnology, and more.

Flipside purposely has no niche. What they offer consistently is big time strategic ideation with an undercurrent of kindness. They solve marketing challenges  with both the boilerplate stuff (as needed) – logos, stationery, websites, newsletters – and some wild and woolly, get-noticed stuff too (when relevant) – guerilla campaigns, packaging, product creation, and event concepts. 

When they’re not creating for community game-changers, the team is working tirelessly for local non-profits offering free (yes! Free!) marketing without a catch. It’s utter bliss.

We became a B Corp because doing good matters to us. Sustainability is at our core. And being aligned with these types of companies inspires us to continue to be better, achieve more, and change the world. 

The Change We Seek®

Flipside is committed to transforming marketing from a greed-based, ego-driven industry to one where teams use their talents to help sell products and services that make the world better. Using marketing prowess to elevate great companies will inevitably help educate the world on sustainability, environmental responsibility, and community philanthropy. 

Flipside Creative is committed to giving back, to creating exceptional work for exceptional companies, to putting forth ideas rooted in sustainability, and using its own brand as a vehicle for expressing the importance of sustainable marketing.

What makes us a better company?

B Impact Report

Certified since: 

October 2013
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

10
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

28
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

6
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

37
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

14
6
Overall B Score
94
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Community: 100% of company is owned by underrepresented populations; employees receive paid time off for community service; > 5% of profits donated to local charities 

Employees: >80% of health insurance premiums paid for individuals; Supplemental benefits include short-term disability, long term-disability, and life insurance

Environment: >75% of office supplies from recycled/sustainable materials; Energy efficiency and waste reduction programs in place

Miscellany: 

Social Media