J.Kraft Group AB

Skincare, haircare, beauty salons and medical products

Malmö, Skane

Sweden

www.kraftgroup.se

About Kraft Group

Kraft Group is a family owned and operated distributor within the premium beauty field in Sweden. The company was founded in 1991.

Kraft Group has four different divisions to fulfill the market needs on a professional distributor, all with the ambition to be the most attractive and sustainable partner in its field; Kraft Cosmetics, Kraft Haircare, Kraft Retail and Kraft Medical.

With a carefully selected portfolio of brands Kraft Group have more than 2000 retailers. Each division has its own sales- and marketing team with a sales force that covers the whole country. Kraft Group invests a lot in education with a high skilled group of educators all over the country.

For us, becoming a B Corp is a natural step in our quest to be a force for good in Sweden and the rest of the world

What makes us a better company?

B Impact Report

Certified since: 

March 2018
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

23
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

27
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

22
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

9
6
Overall B Score
81
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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