Just Coffee Cooperative

Wholesale coffee roaster

Madison, Wisconsin

United States


About Just Coffee

Just Coffee, founded in 2001 developing out of a project with Mayan Zapatista​ coffee farmers in Chiapas, Mexico, began to sell coffee in 2002. They now have long standing relationships with 25 different grower co-ops in 14 different countries in Latin America, Asia, and Africa. Just Coffee partners with the NGO​ On The Ground to raise awareness and funds supporting​ the work of small-scale coffee farming communities​ globally. Their energy goal is to become 100% sustainable through offsets and production efficiencies by 2019. Just Coffee's fair trade and organic coffee is​ sourced from the world's best small-scale farmer cooperatives and roasted daily in Madison, WI. They offer wholesale specialty coffee at competitive prices to grocery stores, grocery co-ops, restaurants/cafes and offices​ as well as directly to consumers via an online store.

We became a B-Corp because we are proud of the work we do and have always felt the term "fair trade' only captures one aspect of how we operate​. We are committed to excellence from bean to cup​ and are excited to be a part of a movement of other businesses who are also committed to that same level of excellence in their fields. We strive to do right by every person, place, ​and thing that​ our business comes into contact with and we believe this leads to better coffee in your cup.

What makes us a better company?

B Impact Report

Certified since: 

September 2017

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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