KeepCup

Reusable cups

Melbourne, Victoria

Australia

keepcup.com

About KeepCup

KeepCup started in 2009 with a problem in a café – too many disposable cups. Every minute around the world over one million disposable cups are discarded to landfill. Existing reusable cups were too large to fit under the group heads of the machine and were at best utilitarian in appearance.

With no options available to resell, KeepCup saw the opportunity to design and make their own. KeepCup designed and manufactured the world’s first barista standard reusable cup

People purchase KeepCups because they love the way they look and feel, and continue doing so because they form a positive habit. For many of KeepCup’s customers it has been the beginning of a journey to reduce the consequences of convenience behavior. Feel good. Do good.

Being a B Corp is an acknowledgment of KeepCup’s commitment to social and environmental ethics, transparency and accountability. Becoming a B Corp provides an independent record that we are the sort of organization we say we are.
 

The Change We Seek®

KeepCup consider themselves as a campaign supported by a product, where the best reusable cup is the one you use. KeepCup hope to engage a broad audience and ignite the passion of their consumers to commit to their core mission – reducing disposable cup waste globally.

What makes us a better company?

B Impact Report

Certified since: 

August 2014
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

39
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

22
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

N/A
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

24
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

8
6
Overall B Score
93
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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