LimeRed Studio

UX: Problem Solving sessions, UX/CX Optimization, Rapid Prototyping

Chicago, Illinois

United States

About LimeRed Studio

A great experience, whether online or off, is the key to amplifying impact. You can build a website, but will people get it? You can write a great newsletter, but will people read it? You can write some content, but will people understand? As a UX agency, LimeRed is committed to diving deep into these complex issues to to create meaningful experiences that make a difference. LimeRed is a think tank of design and technology experts who use a research-based method to solve design challenges and create stunning, human-centered experiences.

What is a UX agency anyway? Does LimeRed build websites? That's part of the story. While they do web development, they love improving websites, campaigns, and other experiences. Sometimes organizations don't need a total redesign and build, and making one path better or, say, a checkout easier could have a faster, bigger impact than waiting a year for a new site. From designing an engaging online community to helping students apply for college to naming an innovation center, since 2004 they work where beauty and brains live happily ever after.

LimeRed's own business model has evolved over time to meet the fast-paced changes in the design and web development industry. Clients are more savvy than ever before, so their team has become expert facilitators and counselors for improving user experiences online, and therefore helping clients meet bigger, more aggressive goals for social impact work. LimeRed coaches teams to surface ideas and makes decisions with human-centered design workshops, audits sites and make research-based improvements, and tests ideas with rapid prototypes and more.

We've always been committed to working with clients that inspire positive change. Socially-conscious companies, nonprofits, foundations, institutions of higher learning have always been our base. We're dedicated to giving back and making a difference. Becoming a Certified B Corporation validates that mission and helps us work with others with similar missions to empower business as a force for good.

The Change We Seek®

LimeRed takes pride in being an active player in its communities. They teach, volunteer, participate on boards, do lots of public speaking, and find ways to mentor others. The digital space is getting bigger and faster everyday. LimeRed sees first-hand how parts of it are a force real for good, and others are downright nasty. They are building that force for good through amazing user experience.

What LimeRed is trying to do in the design and digital realm is remember why they got into it in the first place — to connect with others on a personal level and create real, positive change.

What makes us a better company?

B Impact Report

Certified since: 

December 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Workers: 100% of full time employees receive company health care plan; Offers >25 days paid time off for full-time workers; Offers >30 days paid maternity leave >25 days paid paternity leave

Community: Provides paid time off for volunteer service; Banks with a local bank committed to serving the community; Screens suppliers for social and environmental impact 

Environment: >75% printed materials use recycled paper content, FSC certified paper, or soy-based ink; Recovery and recycling program for paper, cardboard, plastic, glass, metal, and composting


Social Media


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