Natura Cosméticos SA

Cosmetics and Personal Care Products

Cajamar, Sao Paulo


About Natura

Cosmetics company that is conscious about well-being and sustainable development by cultivating better relationship within the community as well as with nature. They work with sustainable practices in their operations, bringing awareness to better choices for a better future. Natura is a multinational Brazilian company present in Brazil, as well as in Argentina, Chile, Colombia, France, Mexico and Peru. In the Brazilian market, they are the leading direct selling player with more than 1.8 million Natura consultants and currently are expanding their footprint in the retail sector through own stores and partnerships with drugstore chains. In addition, Natura is investing in an expanding digital platform.

Their own plants are located in Cajamar, São Paulo and Benevides, Pará, where is located the soap factory in an industrial complex that enable them to expand production and attract other companies interested in sustainable business development. Beside that they have outsource production in Argentina, Colombia and Mexico and the international footprint also includes the Australian brand Aesop, in which Natura increased its interest to 100%, in late 2016.

More than contributing to society with the adoption of sustainable practices, we wish to promote a growing movement of awareness and search for solutions to a more balanced and fair future with a social, economic, and environmental perspective. People are searching more and more purpose and brands that have a positive impact on society and the planet. We believe that sustainability is lever to build value for business. The expressions of our brands will stimulate the emergence of new values ​​and behaviors needed to build a more sustainable world. Therefore, consumers become agents of transformation consuming our products.

Being part of the B Corp movement strengthens our belief that we can use business as a force for good, generating positive impact for the society and the planet benefiting millions of people through our business

The Change We Seek®

Natura is bound to become an international brand, identified with the community of people who are committed to building a better world, based on better relationships with themselves, with other people, with the nature they are part of, and with the whole. More than contributing to society with the adoption of sustainable practices, we wish to promote a growing movement of awareness and search for solutions to a more balanced and fair future with a social, economic, and environmental perspective.

What makes us a better company?

B Impact Report

Certified since: 

December 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Governance: Performance evaluation includes execution of company's social or environmental mission and goals; Board reviews social and environmental KPIs; Company produces a public-facing annual report that is reviewed/validated by a third-party

Workers: Provides private supplemental insurance to full-time employees; >75% of employees participate in company’s profit-sharing plan; new employees receive an average amount of training 1 week-1 month

Community: >50% of managers are women; Company has advocated for positive reform at private, local and international levels to improve environmental standards; Company contributed 3% of profits to public education and community investment; Works with small community suppliers focused in the Amazon region and sustainable supply chain and provides social and technical assistance to improve their sustainable operations

Environment: Company tracks and reports on environmental aspects of Significant Suppliers' operations, including energy use, water use, and waste; Company has studied the GHG emissions of its entire operation and supply chain and had a carbon neutral program with strategies for improvement; Company uses renewable energy generated on-site

Natura's Disclosure Questionnaire 2017

Natura Cosméticos S.A.'s Aggregated Scoring Methodology & Overall Scores by Subsidiary - 2017


B Lab FAQs
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Natura's Initiatives

Natura Cosméticos SA Transparent Assessment