Nature's Fare Markets

Natural Food Retailer

Vernon, British Columbia


About Nature’s Fare Markets

Established over twenty years ago in Kelowna, British Columbia, Nature’s Fare has grown to become the Okanagan’s natural food retailer of choice. A family owned and operated business, Nature’s Fare has seven locations across the province as well as a head office, a central warehouse and a commissary kitchen. Nature’s Fare has a distinct internal culture and loyal employees who are responsible for its success. Employees are given every opportunity for growth and are provided with advanced educational and training experiences as well as rewarded with competitive bonuses and benefits plans. 

Committed to quality since its inception, Nature’s Fare has always offered its customers only the best vitamins and supplements and organic and natural foods. The ingredients in all product offerings are carefully scrutinized and evaluated against rigorous standards. Natures’ Fare has a strong community presence and works closely with a number of local organizations to share knowledge about sustainability, healthy eating and organic farming. Each store location is encouraged to branch out into its community to create relationships with local farmers, practitioners, charity groups, health facilities, sports clubs, and teams. 

Dedicated to reducing its environmental footprint, Nature’s Fare has participated in climate saving initiatives and enacted a number of reduction strategies. Within the last three years Nature’s Fare has reduced its carbon output by upwards of fifteen percent, much of which is attributed to staff member involvement in energy reduction programs. In addition, Nature’s Fare encourages customers to reduce their personal environmental impact by offering composting and recycling stations in all stores and providing incentives for customers who choose to bring their own shopping bags. 

We chose to become a B Corp because we wanted to express our commitment to the environment, our communities, and our employees in a recognizable, measurable way. We work hard to create sustainability within our business and we wanted to share our efforts with our customers and with our staff members. Finally, we wanted to be a part of a greater network of businesses that are concerned with the same aspects of ethical business as we are, and to gain ideas and share experiences with like minded individuals. 

The Change We Seek®

Nature’s Fare hopes to empower people to create positive change through health, happiness and awareness. Not only does Nature's Fare help people to achieve their wellness goals, but they also are dedicated to spreading knowledge and information to effect greater change. They believe that by sharing their passion for local producers, for organic farming, and for quality nutritional supplements they will instill similar enthusiasm in their customers. Through education, Nature's Fare hopes to encourage individuals to take charge of their own health and to make changes in their lifestyle to support greater sustainability and social consciousness. By empowering their employees to further their training Nature's Fare creates a culture of learning and knowledge that is shared with each individual that enters their stores. They hope to inspire people to learn more about how their actions can affect their own health, the health of others and the wellbeing of our planet. 


What makes us a better company?

B Impact Report

Certified since: 

December 2013

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Community: Founded and administers the Brilliant Brains Book Club in local elementary schools; Donates 5 cents per plastic bag saved to local charities like local Food Banks, SPCA, and child development organizations

Environment: Created a long term sustainability strategy to reduce environmental impact; Uses only biodegradable plastic bags at the checkout and only compostable containers in The Apple Bistro

Workers: Pays starting wages that are 14.5% higher than British Columbia’s minimum wage; Over 40% of management staff are women


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• Head Office: #101 4201 25 A Avenue Vernon BC V1T 7G8

• Kelowna: #120 1876 Cooper Road Kelowna BC V1Y 9N6

• West Kelowna: #104 3480 Carrington Road West Kelowna BC V4T 3C1

• Vernon: #104 3400 30th Avenue Vernon BC V1T 2E2

• Penticton: #104 2210 Main Street Penticton BC V2A 5H8

• Langley: #120 19880 Langley Bypass Langley BC V3A 4Y1

• Kamloops: #5 1350 Summit Drive Kamloops BC V2C 1T8

• White Rock: 15180 North Bluff Road. White Rock, BC Telephone: 778-291-1321