New Chapter

Vitamins and supplements

Brattleboro, Vermont

United States

About New Chapter

New Chapter® was founded in 1982 out of a desire to bring the healing value of nature’s botanicals into people’s lives. From the beginning, founders Paul and Barbi Schulick made a firm commitment to utilizing the whole plant in its pure, unadulterated form and to making a contribution through every innovation. Their mission then was the same as it is today: To deliver the Wisdom of Nature, thus relieving suffering and promoting optimal health. Based in Brattleboro, Vermont, New Chapter formulates whole-food cultured vitamin and herbal supplements with a profound appreciation for herbal synergies. The company is dedicated to both scientific validation and time-tested herbal tradition, and ensures that each product represents a new chapter in its category.  Wild-caught Alaskan salmon oil, plant-sourced whole-food calcium, whole-herb extracts, and a comprehensive line of whole-food cultured vitamins and minerals compose their products. 

New Chapter has long been working toward an organic, sustainable world. They were the first in the supplement industry to produce vitamins and supplements under the standards of the National Organic Program (NOP). In fact, their entire multivitamin line is third-party certified made with organically grown vegetables and herbs. New Chapter is also committed to avoiding genetically modified organisms (GMOs) whenever possible. They were the first vitamin and supplement company to be Non-GMO Project verified, and more than 85% of their products have been granted verified status. The sustenance and health of the organization is as important to them as the health derived through their products. They have codified their Work Ethic and Core Beliefs into a company Credo, composed by employees.

We became a Certified B Corporation because it is clearly the next new chapter—to formally align with other companies who are also agents of positive change for the future of people and planet. Since wellness and ethical sourcing are our whole way of life, defining our success in these terms is not only exciting, it is essential. 

The Change We Seek®

New Chapter is committed to infusing every product with their sustainable mission. Their concern for the planet is expressed through their every act of business, whether large or small. They focus on everything from recycled pens and used office furniture to closed-loop corrugated systems. They believe it’s vital to examine their business impacts and aggressively try to reduce their footprint. Their Corporate Sustainability goals take a lot of work, investment, and engagement from staff and leadership. Carrying them out means they'll continue to tread a little lighter on this planet we all share. New Chapter also has a continuing commitment to business practices that are based on the balanced, humane, and integrated Work Ethic stated in their company Credo. 

They engage with their supply partners to uphold a socially responsible and environmentally conscious supply chain. New Chapter partners with the Non-GMO Project, Ocean Wise™ (a Vancouver Aquarium ocean conservation program), and other third-party organizations to independently review and confirm the sources and standards of their ingredients.

New Chapter is also devoted to several philanthropic partnerships, both at home in Vermont and across the globe. They look for organizations focusing on healing, for both planet and self. For example, they support the Bumi Sehat birthing clinics in Indonesia by supplying Perfect Prenatal® multivitamins to fulfill their supplement needs. In Costa Rica, they helped create Semillas Sagradas (Sacred Seeds) at their partner farm, Finca Luna Nueva. What began as a single sanctuary for medicinal plants vulnerable to loss of habitat and inappropriate harvesting has now become a network of Sacred Seeds gardens around the globe, managed by the Missouri Botanical Gardens William L. Brown Center. These are just a few of the many ways New Chapter focuses on human health and acts as environmental stewards.

What makes us a better company?

B Impact Report

Certified since: 

February 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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New Chapter Full Impact Assessment 2013

New Chapter Disclosure Questionnaire 2013