New Chapter, Inc

Vitamins and supplements

Brattleboro, Vermont

United States

About New Chapter

New Chapter® was founded in 1982 out of a desire to bring the healing value of nature’s botanicals into people’s lives. From the beginning, founders Paul and Barbi Schulick made a firm commitment to utilizing the whole plant in its pure, unadulterated form and to making a contribution through every innovation. Their mission then was the same as it is today: To deliver the Wisdom of Nature, thus relieving suffering and promoting optimal health. Based in Brattleboro, Vermont, New Chapter takes a whole-food approach to vitamin and herbal supplements with a profound appreciation for herbal synergies. The company is dedicated to both scientific validation and time-tested herbal tradition, and ensures that each product represents a new chapter in its category. Wild-caught Alaskan salmon oil, plant-sourced whole-food calcium, whole-herb extracts such as Turmeric, and a comprehensive line of whole-food probiotic-fermented vitamins and minerals compose their products. 

New Chapter has long been working toward an organic, sustainable world. They were the first in the supplement industry to produce vitamins and supplements under the standards of the National Organic Program (NOP). In fact, their entire multivitamin line is third-party certified made with organically grown vegetables and herbs. New Chapter is also committed to avoiding genetically modified organisms (GMOs) whenever possible. They were the first vitamins and supplements to be Non-GMO Project Verified, and the majority of their products have been granted verified status. The sustenance and health of the organization is as important to them as the health derived through their products. New Chapter has codified their Work Ethic and Core Beliefs into a company Credo, composed by employees.

We became a Certified B Corporation because it is clearly the next new chapter—to formally align with other companies who are also agents of positive change for the future of people and planet. Since wellness and ethical sourcing are our whole way of life, defining our success in these terms is not only exciting, it is essential. 

The Change We Seek®

New Chapter is committed to infusing every product with their sustainable mission. Their concern for the planet is expressed through their every act of business, whether large or small. They focus on everything from recycled pens and used office furniture to closed-loop corrugated systems. They believe it’s vital to examine their business impacts and aggressively try to reduce their footprint. Their Corporate Sustainability goals take a lot of work, investment, and engagement from staff and leadership. Carrying them out means they'll continue to tread a little lighter on this planet we all share. New Chapter also has a continuing commitment to business practices that are based on the balanced, humane, and integrated Work Ethic stated in their company Credo.

New Chapter is also devoted to several philanthropic partnerships, both at home in Vermont and across the globe. They look for organizations focusing on healing, for both planet and self. For example, they support the Bumi Sehat birthing clinics in Indonesia by supplying Perfect Prenatal™ multivitamins to fulfill their supplement needs. In Costa Rica, New Chapter helped create Semillas Sagradas (Sacred Seeds) at their partner farm, Finca Luna Nueva. What began as a single sanctuary for medicinal plants vulnerable to loss of habitat and inappropriate harvesting has now become a network of Sacred Seeds gardens around the globe, managed by the United Plant Savers. These are just a few of the many ways New Chapter focuses on human health and acts as environmental stewards.

What makes us a better company?

B Impact Report

Certified since: 

February 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Governance: Produces annual report detailing mission-related performance; Evaluates >75% of management on meeting social and environmental goals

Workers: Lowest-paid hourly worker earns >35% above the living wage; 100% of non-executive employees participate in the bonus plan; Offers >26 paid work days of maternity and paternity leave; >15% of positions above entry level have been filled with internal candidates

Community: >75% of significant suppliers were visited and are subjected to regular quality assurance reviews; >40% of the management comes from underrepresented populations; Provides paid time off for community service

Environment: Products use 100% recycled, biodegradable, or environmentally preferred materials; Monitors emissions and has specific reduction targets; Saved >5% of energy in the last year