New Leaf Community Markets

Natural Food Retail

Santa Cruz, California

United States

www.newleaf.com

About New Leaf Community Markets

New Leaf Community Markets has been a purveyor of goodness since 1985. Founded in 1985, the stores’ mission, to nourish and sustain their community, is reflected in the 10% of profits given annually to support local non-profits working to improve the quality of life. New Leaf is committed to offering customers food and lifestyle choices that have the most beneficial impact on their health, and the health of the environment. Helping customers make informed decisions is an integral part of this commitment.  

A Certified Green Business, New Leaf Community Markets was the first retailer on the Central Coast of California to: merchandise local farms with signage in the stores, develop a program to encourage shoppers to reuse grocery bag, and help develop and launch FishWise ─ a nationally recognized program that makes it for people to select sustainable seafood. New Leaf has been recognized with many awards including: Santa Cruz County Be the Difference Business Award, Santa Cruz's Best Health Food Store, Santa Cruz's Best Grocery Store, and United Way of Santa Cruz County’s Golden Carrot Award. 

We chose to become a B Corp because it represents what we have always strived to be: a different kind of business that values more than just the bottom line. We have always hoped that our founding principles of giving 10% of profits back to the community, allowing our employees to participate and share in our success, and providing our customers with the best products on the planet, as much as possible sourced from local farmers and producers, would inspire others to know, too, that one can be successful in business while at the same time helping to make the world a better place.

The Change We Seek®

New Leaf Community Markets' mission is to nourish and sustain their community. From the day it opened, the business committed to giving 10% of its profits back to its community to support non-profits doing good in the community and in the world. For over 28 years, New Leaf has done just that, providing financial support to organizations helping to educate our youth, supporting people with cancer and AIDS, feeding those in need of food, housing, and shelter, and many other causes in need of support. In 1993, New Leaf Community Markets created the Envirotoken program, where customers receive a token for every grocery bag they save by bringing in their own bags to shop. And New Leaf, in turn, donates a dime to an environmental organization for each token placed by the customers in its designated box. New Leaf’s full-time employees are given the opportunity to work at local non-profits. Full-time employees may work at local non-profits two days a year with pay; part-time employees receive one day a year with pay for their work in the community. Employees believe that a business must be involved in its community, giving to those in need and supporting efforts by those who work to make our community a better place.

The people employed by New Leaf Community Markets are dedicated, productive teams of individuals who know that the products they sell and the service they offer make New Leaf the best choice for grocery shopping in their community. The energy and skills they bring to their work create a dynamic and fiscally healthy company. New Leaf recognizes their contribution by providing them with fair compensation that includes a full range of benefits, and honors their contribution to the business through a profit-sharing program that acknowledges how important they are to New Leaf’s success.
 
New Leaf Community Markets is known and valued by a loyal community for offering products they are passionate about for their delicious flavor, the care with which they are produced, and the exceptional quality of their ingredients. Sourcing locally is nothing new to New Leaf, as this is how the company has always operated: buying from local producers and farmers, and building and developing relationships with them that ensures a long-term connection. This connection provides New Leaf and its customers the best food on the planet, while at the same time, sustaining the local economy. It’s not just slogans or recent trends. It’s the real thing.

What makes us a better company?

B Impact Report

Certified since: 

October 2013
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

28
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

18
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

1
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

20
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

14
6
Overall B Score
81
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Community: Company gives preference to local, sustainable, and fair trade suppliers; screens suppliers with third party social and environmental metrics; offers paid time off for community service; contributed the majority of its charitable giving and community service donations locally; allows workers and/or customers to select nonprofit organizations to receive company charitable giving donations.

Environment: Company has policy documenting organizations commitment to environment; office-wide recycling includes paper, cardboard, plastic, glass & metal, and composting; office uses sustainable, recycled, reclaimed, and non-toxic office materials and furniture; has incentives for carpooling or public transportation; has implemented energy efficiency improvements, water efficiency improvements, and  waste reduction programs; has environmentally preferred materials in 50% of products and packaging.

Workers: The energy and skills that New Leaf employees bring to their work create a dynamic and fiscally healthy company. New Leaf recognizes the valuable contribution of employees by providing them with fair compensation that includes a full range of benefits, and honors their contribution to the business through a profit-sharing program that acknowledges how important they are to New Leaf’s success. Employees are actively involved in volunteering in the community and New Leaf supports their efforts. Full-time employees are given the opportunity to work at local non-profits two days a year with pay; part-time employees receive one day a year with pay for their work in the community. 

Miscellany: 

Press

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