Opticos Design, Inc.

Architecture and Urban Design

Berkeley, California

United States


About Opticos Design, Inc.

Opticos Design, Inc. is an urban design and architecture firm that specializes in the creation of vibrant, sustainable communities, comfortable pedestrian environments, and well-crafted buildings that will all withstand the test of time and reinforce the unique, local character of a place.

Opticos became a B corporation to find support in creating a business that better reflects our passions and beliefs that businesses should be socially, environmentally, and fiscally responsible, as well as to provide a successful business model to other firms looking to do the same. We also support the B corporation initiative to help consumers sort through the marketing hype to find businesses and products that are truly socially and environmentally responsible.

The name Opticos has its roots in the term “logos opticos” which was used by Viturvius in his architectural treatise, “The Ten Books of Architecture,” referring to the innate sense of harmony within well-composed visual information. The company's practice embodies this sense of harmony in the inviting public spaces and overall great places they create in their town planning practice, as well as in the well proportioned and comforting traditional and classical buildings they craft.

The Change We Seek®

Opticos seeks to create and revitalize healthy, sustainable, and diverse communities. These are places where kids can ride their bikes to school and residents can walk to meet their daily needs. They include a variety of housing choices to promote socially, economically, and age-diverse communities, and provide access to transit and alternative modes of transportation.

Opticos Design won the GreenWORKS Design Competition for 2009, a highly coveted prize among sustainable architects and builders. GreenWORKS Design Competition was sponsored by the City of Santa Fe, Enterprise Community Partners and Green Communities to provide a model green, affordable infill project within the Westside Guadalupe Historic District, solicit designs that would meet Santa Fe’s new green building code, and conform to historic design standards. To call the Opticos plan green is something of an understatement. Green features include: passive solar heating and cooling; maximization of cross ventilation through site orientation and shallow building depths; use of local materials and construction techniques including recycled and reclaimed materials; solar panels, and greenliving roofs that provide passive cooling.

What makes us a better company?

B Impact Report

Certified since: 

September 2007

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Environment: >50% office supplies from recycled materials; >5% renewable energy

Employees: >70% healthcare premiums paid for employees; Part-time employees qualify for health benefits; Fully funded Retirement Plan; 100% employees offered reimbursement for continuing education

Community: Majority of banking services provided by local, independent bank; >30% management from previously excluded populations; >20% local, independent supplier; >30% female employees; >10% profits donated to charity

Consumers: >80% of projects targeted to underserved populations



• Opticos Design's Blog Go»

Thought Leadership

• Nationwide experts in reforming zoning to promote walkable, sustainable places Learn more»

• Opticos founder Daniel Parolek coined the term Missing Middle Housing, a transformative concept that highlights the need for diverse, affordable housing choices in sustainable, walkable places Read about it»


• News, Events, Awards, Thought Leadership, and More Go»