PICnet, Inc.

Web Development Services

San Francisco, California

United States


About PICnet

PICnet empowers socially responsible businesses and non-profit organizations with Web technology that allows their clients to cut through the online chatter and connect with their customers and constituents. The company builds websites worthy of their clients' missions, sites that multiply their efforts to build a better world. Call it added efficiency. Call it increased effectiveness. It's not Web 2.0 - it's Web squared. PICnet harnesses the power of Web technology, allowing their clients to tell their stories more persuasively, engage with people to transform them into active participants, funders, and advocates more efficiently, and integrate with the tools and services they use on the wider web more seamlessly.

Whether it's their custom Web development services or their affordable and powerful Non-Profit Soapbox services, they're leveraging the power of the Internet to bring socially responsible businesses and non-profit organizations' stories to the world.

We became a B Corporation to more effectively connect with the socially responsible business community and share lessons learned from our experiences in the non-profit sector. The ability to network and build relationships with a community of responsible business leaders is important to our effectiveness as a community to deliver quality goods and services to the world.

The Change We Seek®

PICnet believes they have a responsibility to ensure the long-term success of their clients and services. Rather than the industry norm of churn-and-burn, they remain deeply connected with their clients after the launch of their site, providing a helping hand throughout the lifecycle of their website. This long-term and sustainable business goal means that PICnet needed to build business practices that bucked the trend of the typical Web development firm.

All PICnetters are empowered to follow the PICnet Salon Experience, where organizations and socially responsible businesses are treated respectfully for the great work they provide to society. PICnet believe that relationships are more powerful than the tools. Successful Web development starts with powerful and respectful relationships, not technology.

PICnet seeks out smaller non-profits and socially responsible businesses to deliver considerable discounts, enabling them to more easily afford the Web communication tools that can enable them to more effectively reach their goals. In 2009, they kicked off their Soapbox Launchpad Grant, assisting a number of small non-profit organizations reach out to their communities.

PICnet is heavily involved in open source technology communities, because they believe that there are strong opportunities for collaboration and sharing technology solutions that lower barriers to entry for organizations to connect with their communities. Their CEO is on the board of directors for one of the world's largest open source projects, and their team consistently seeks out open source solutions that are both sustainable and effective for their clients.

What makes us a better company?

B Impact Report

Certified since: 

January 2010

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Community: 80% of suppliers are local; >50% ownership in same community as 2/3 workforce; >30% female employees

Workers: 100% paid a living wage; >50% health insurance premiums covered

Environment: 100% of software is built on sustainable open source code; >75% office supplies from recycled/sustainable materials; >25% carbon inventory offset; >5% renewable energy use; % renewable energy use increased annually

Consumers: 100% of clients are non-profits or socially responsible businesses



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