About Pura Vida Coffee
Pura Vida Coffee sells 100% organic, fair trade and shade grown coffee and a full line of sustainable beverages to individual and institutional customers throughout the US.
We believe that companies can be both 'tough-minded and tender-hearted', integrating the discipline and rigor of a for-profit with the heart and soul of a mission-driven non-profit organization. We believe that there is a 'new sector' forming and want to be in on the ground floor!
The mission of Pura Vida is to Create Good™ by using business to empower producers, motivate consumers, inspire business leaders, and, ultimately, serve the poor. By utilizing every facet of the company—capital structure, governance, employee recruitment, product sourcing, marketing and sales—to achieve social outcomes, Pura Vida can demonstrate that the worlds of business and charity can not only co-exist, but can thrive on one another.
The Change We Seek®
The mission of Pura Vida is to bring compassion and capitalism together in order to "Create Good™" for children living in coffee communities around the world.
• Pura Vida seeks to provide all of its coffee farmers enjoy a fair wage and can support a family. To accomplish that goal, the company only buys and sells 100% Fair Trade coffee, which ensures that its workers are treated fairly and that their land is preserved naturally.
• Pura Vida also makes sure that it is active in the communities where its coffee is grown. Pura Vida operates programs for at-risk children through the sale of products and the financial support of customers and partners. The company works in partnership with local non-profit agencies to provide educational opportunity and nurture physical health, confidence, character, and strength of spirit.
• All of Pura Vida's coffee is organic and shade-grown, which means that every bean it harvests is as pure as it can possibly be. Growing its coffee in the shade preserves the nutrients and minerals found in coffee beans, and the company's organic status affirms that it lets its plants grow naturally without any added hormones.
What makes us a better company?
B Impact Report |
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Certified since:June 2007 |
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| Summary: | Company Score |
Average Score* |
Accountability
AccountabilityThe Accountability section of the Assessment evaluates a company's governance and transparency. This section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies. |
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Employees
EmployeesThe employee section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices. |
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Consumers
ConsumersTThe Consumers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company’s product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises). |
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Community
CommunityThe Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises. |
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Environment
EnvironmentThe Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems. |
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| Overall B Score | 86 | |
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80 out of 200 is eligible for certification *Of all businesses that have completed the B Impact Assessment |
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Company Highlights:
Environment: >75% recycled office materials; >25% carbon inventory reduced through purchase of certified carbon credits
Employees: >40% women employees; all employees paid living wage; 100% individual health care premiums covered by company
Conmmunity: >20% expenditures directed toward local suppliers; >25% suppliers located in low-income communities; >10% employees work in low-income communities; >75% employees participate in company-wide community service days; >5% of net profits given to charitable organizations
Consumers: member of the Fair Labor Association, Fair Trade, and USDA Certified
Miscellaneous:
Videos
• Pura Vida TV Go»
• Pura Vida on PBS with Jim Lehrer Go»
Projects That Create Good™
• Pura Vida Coffees Charity Go»
• Costa Rica: Funda Vida Go»
• Ethiopia: Project Mercy Go»
• Guatemala: Fotokids Go»
• Guatemala: Santa Anita Go»
• Guatemala: Tzanchaj Go»
• Nicaragua: El Porvenir Go»
• Peru: Refuge of Hope Go»
Blogs/Feeds
• Pura Vida Coffee Blog Go»