Rescue Agency

Social Change Research, Strategy & Marketing

San Diego, California

United States

About Rescue | The Behavior Change Agency

Rescue provides behavior change marketing services (or "social marketing") to government, non-profit and corporate organizations. Rescue's current work focuses on tobacco, obesity, violence and alcohol prevention; the promotion of exercise, fresh foods and after school programs; and other products and services that promote healthy living. Most of Rescue's behavior change campaigns focus on teens (13 - 17) and young adults (18 - 26), resulting in unrivaled experience in adolescent behavior change campaigns.

Rescue is a full-service agency, providing research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to clients in over a dozen states and provinces, as well as to federal government agencies. Rescue services its clients with over 75 staff located in offices in San Diego, CA, Washington, DC, Atlanta, GA, Los Angeles, CA, and Albuquerque, NM.

Rescue is a science-driven organization, evidenced by the publication of its unique research findings and campaign evaluations in peer-reviewed journals like the American Journal of Public Health, as well as its regular presentations at scientific conferences on health promotion and behavior change. Client programs begin with innovative formative research that identifies the associations between behavior and identity. This allows Rescue to determine what is driving the unhealthy behavior or keeping people from engaging in the healthy behavior. Then, programs that may include education, policy change, or culture change are designed and implemented to achieve maximum behavior change impact.

We believe that marketing can do more than sell goods, it can create good. We are dedicated to making healthy behaviors easier and more appealing. We are deeply committed to providing our clients with outstanding programs that work, delivering unparalleled service that supports their goals, and creating a dynamic workplace for our team.

The Change We Seek®

Rescue | The Behavior Change Agency is a full-service marketing company unlike any other. We are driven by a mission to make healthy behaviors easier and more appealing and provide services exclusively to organizations that share in this mission.

Whereas commercial advertising is typically focused on promoting products through preference change, the behavior change programs created by Rescue are multi-layer marketing efforts grounded in social science that are implemented using best practices and proven through rigorous quantitative and qualitative studies. From tobacco and alcohol prevention to obesity control and after school program promotion, Rescue's innovative approach is changing the face of public health communications.

What makes us a better company?

B Impact Report

Certified since: 

October 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Community: 100% of profits come from improving the social or environmental impact of organizations; >50% of owners, managers, and directors are women or from underrepresented populations; Has advocated for specific positive institutional reform at a state and national level

Environment: Limits corporate travel through virtual meetings; Implemented energy efficiency improvements in corporate facilities

Governance: Has integrated specific social and environmental training into new employee training; >50% of managers have formal social or environmental responsibilities

Workers: 100% owned by full-time employees; Lowest paid workers received >15% above the living wage



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