R+M Agency

Brand Management and Marketing

Cary, North Carolina

United States


About R+M Agency

As a brand experience agency, R+M focuses on clients who positively impact the way we live through health, well-being and social responsibility.

They emotionally pull customers to brands by grounding their creative ideas in customer-centric truths. To get to a brand’s emotional marrow takes fortitude, and that’s what turns prospects into loyalists – they respect that. Their services help clients solidify brand strategies, generate sales leads and utilize effective measures.

Though the agency has garnered its share of local and national recognition, it’s most proud of the fact that more than 90% of its growth comes from referrals. It’s the result of client partnerships built on trust, going above and beyond, delivering, debating and respect. R+M is proud to be Referral Grown.

Years ago we made a conscious decision to drive change by strengthening brands committed to our health, well-being and social responsibility. With passion in our hearts, we wanted to hold ourselves to a higher standard. Our association with B Corp exhibits this pledge to our clients, our community and the world we seek to sustain.

The Change We Seek®

Maintaining B Corp status continually challenges R+M to be the company they want to be and to think about how they are affecting their community, their employees and their clients.

It’s a commitment that drives them to think more holistically about every decision they make.

Their tight-knit staff is fully committed to being better every day. With the support of all the other B Corps, the agency will be empowered to explore new ways to run their business and be a force for good. Being a B Corporation further defines who they are and who they seek to be.

What makes us a better company?

B Impact Report

Certified since: 

December 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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