Simple Energy

Energy Data Analytics

Boulder, Colorado

United States

About Simple Energy

Simple Energy leverages energy data analytics, individualized messaging, and leading behavioral science to motivate customers to take the actions their utilities value most. Simple Energy interacts with customers in real-time across the platforms people use most – email, web, mobile, social, and print – to build a more dynamic relationship between utilities and their customers.

Simple Energy helps utility consumers better understand their own energy use and motivates them to reduce their consumption with actionable insights, competitive challenges, and rewards. Simple Energy consistently achieves industry-leading levels of customer engagement and sustained behavioral change.

The Change We Seek

Simple Energy seeks to create a world where people can easily understand their energy footprint and are empowered to reduce their consumption. To realize this dream, Simple Energy helps utility companies develop new and better ways to engage their customers, promote energy efficiency practices, and realize the potential of the smart grid.


What makes us a better company?

B Impact Report

Certified since: 

May 2013

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Governance: Board of Directors meets annually and includes Audit and Compensation Committees with at least one independent member.

Employees: Over 80% of all individual health insurance premiums covered by company; employee retirement plan includes socially-responsible investing option; paid maternity and paternity leave offered; full-time workers offered dental, disability, and life insurance, as well as transportation and recreation passes.

Environment: Company is a member of an association that fosters environmentally sustainable business practices; incentives in place for employees to carpool or take public transportation; company uses web/virtual meetings to reduce travel.