The Honest Company

Diapering, Bath & Body, Home Cleaning, Feeding, Vitamins & Remedies

Los Angeles, California

United States

About The Honest Company

The Honest Company is a leading lifestyle brand whose mission is to inspire and empower people to live a healthy life.

The Honest Company was started by a mom and a dad who, like many modern parents, had become increasingly concerned about poorly regulated products laden with questionable chemical ingredients. But, the alternatives they found were often expensive, inaccessible, bland, or ineffective.

In response to this clear need in the marketplace, they created The Honest Company to ensure that parents have access to non-toxic, eco-friendly, beautiful family products that don’t break the bank. Honest diapers, cleaning, feeding and personal care products are designed with delight in mind, and never contain harmful or toxic ingredients.

As a social enterprise and mission-driven company, the” Social Goodness” (CSR) platform aims to build healthy, safe families by investing in the whole development of children ages 0-3 and supporting young people in pursuit of their dreams.

The Honest Company is on a mission to make the healthy and safe choices, the accessible choices for all families.

One of the core goals of The Honest Company is to create a happy, healthy future for today's children and families. We are very proud be an active member of the B Corp community of like-minded organizations who are dedicated to making a profound difference in community, safeguarding people & the planet, and making efforts to be better businesses.

The Change We Seek®

The Honest Company was born out of the desire to provide not only effective, but also unquestionably safe, eco-friendly, beautiful, convenient, and affordable products to homes everywhere. We believe that every baby deserves the best we can create for them.

We strive to embody all of the qualities in a brand we hold dear – savvy style, sustainability, and extraordinary service & convenience all wrapped in a passion for social goodness, tied with a bow of integrity and sprinkled with a little cheeky fun.

We hope to simplify the lives of parents and bring more delight to every day. Our dream is to re-define the "family brand" and create something that's better for all families, everywhere.

We’re committed to helping families, and to do that, we feel strongly that we need to think sustainably. Without our health, without our planet – we have nothing. It's serious business and we're in the business of making it better. Since our inception we've tried to re-think how to create a business that promotes health and sustainability.

We are committed to operating with integrity & transparency, and with humble honesty, as we strive to always create better, do better, and be better.

What makes us a better company?

B Impact Report

Certified since: 

June 2012

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Employees: Employees have option for 100% of health insurance premiums paid for by company; 100% of full-time employees and management have stock options

Community: 75% of materials from significant suppliers have third party social or environmental certifications; >40% of Board is from an underrepresented population; Has a written policy to match workers' donations and workers can select which nonprofit organizations receive company donations

Environment: Current office space built to green building standards; 100% of energy comes from renewable sources; 100% of revenue from last fiscal year was related to products that use less toxic materials than market alternatives



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