The Redwoods Group

Insurance Services

Morrisville, North Carolina

United States

About The Redwoods Group

Founded in 1997, The Redwoods Group, a privately held, socially conscious company, provides property and casualty insurance underwriting and risk and claims management services to YMCAs, Jewish Community Centers and resident camps across the nation. Our business and social mission is to protect and improve the quality of life in the communities we serve. Our motto is Serve Others®. We believe that business can and should be a powerful force for positive social change. Partnering with others, we have to change the world. Our goal is to encourage businesses everywhere to embrace serving others and improving the human condition.

The Redwoods Group defines "sustainability" very broadly -- from maintaining a strong corporate financial position to supporting our employee-led environmental program, Serve Earth. As the recent collapse of the financial markets has demonstrated, predatory business practices driven by easy credit and consumerism are not sustainable. We believe good business practices are the back bone of sustainable communities.

We became a B Corp to let everyone we engage with know that we consider the community to be an important stakeholder when making business decisions. Now we can partner with other leading like-minded businesses to heal and build our communities.

The Change We Seek™

Serve Others® is at the top of our business model. While most companies declare profits to be their primary motivation and some even place the social mission on the same level as their commercial motives, our sole reason for being The Redwoods Group is to Serve Others®. Service to the community and change effected within it are not byproducts of our business, they are the ends to which our business is simply the means.

• We consider employee volunteerism and charitable giving essential priorities of a socially responsible organization. Our employees spend 40 hours of their work time each year in service to the community. We match most employee contributions to charities and Redwoods as a company commits to contributing a minimum of 10 percent of pre-tax income to charity every year. Redwoods management believes business owners should take care of their employees. That’s why Redwoods offers generous benefits, including free health care coverage for lower paid employees and scholarships to pay for four years college tuition for employees’ children.

What makes us a better company?

B Impact Report

Certified since: 

September 2009

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Environment: Policy to increase energy efficiency, >50% of facilities located near public transit

Employees: 100% of employees reimbursed for Continuing Education, All employees paid a living wage, >80% individual/family health insurance premiums covered, 6+ weeks maternity leave

Community: >50% of ownership in same community as 2/3 of workforce, >3000 hours community service donated, >50% of employees are women, >75% of employees take time off for community service, >10% of profits given to charitable organizations



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