The Redwoods Group

Insurance Services

Morrisville, North Carolina

United States

About The Redwoods Group

From drowning deaths to child sexual abuse, there are tragedies that occur each and every day in communities across America.

Too many are preventable.

And because issues of race, class and socioeconomics inevitably impact communities’ and individuals’ access to resources—we believe that too many of these tragedies are also a case of social injustice. (Minority children, for example, drown at a significantly higher rate than white children.)


The Redwoods Group works to keep children safe and build stronger, fairer communities. Here’s how we do it:

  • We provide commercial insurance to youth-serving organizations like YMCAs, JCCs and summer camps
  • We use the data and analysis from our insurance claims to learn how children get harmed
  • We identify practical, systemic and cost-effective solutions that address the root causes of harm and help to heal communities

Yet we can’t disseminate these solutions alone. That’s why we work closely with our customers to build a culture of safety, and it’s also why our Foundation works to build community-wide movements to prevent child sexual abuse, eradicate drowning deaths and promote social entrepreneurship.


In 2015, The Redwoods Group entered a new and exciting phase in our efforts to scale our impact—we became an insuring arm of the Crum & Forster Enterprise. This move will provide the efficiencies, capital and resources we need to expand our impact.

And our mission remains intact.

Not only did we retain our B Corp status through this acquisition, but we found a partner who shares our commitment to using business as a force for good.

We became a B Corp to let everyone we engage with know that we consider the community to be an important stakeholder when making business decisions. Now we can partner with other leading like-minded businesses to heal and build our communities.

The Change We Seek™

Serve Others® is at the top of our business model. While most companies declare profits to be their primary motivation and some even place the social mission on the same level as their commercial motives, our sole reason for being The Redwoods Group is to Serve Others®. Service to the community and change effected within it are not byproducts of our business, they are the ends to which our business is simply the means.

Every business impacts the society in which it operates. We believe it is our responsibility to make sure that our impact is positive.

Here’s what we’ve achieved so far:


More than 1,000,000 courses have been completed on The Redwoods Institute, which trains youth-serving professionals on topics ranging from child sexual abuse prevention to professional lifeguarding.


We’ve significantly influenced how pools are guarded, pioneering the use of best practices, including our “Test. Mark. Protect.” protocol, to prevent harm in the water.


Since 2004, we’ve helped our partners eliminate the use of fundamentally unsafe 12- and 15-passenger vans to transport children and adults.


We’ve championed Child Sexual Abuse Prevention training, and we’ve significantly influenced deeper, more robust hiring practices to help create predator-free environments.

What makes us a better company?

B Impact Report

Certified since: 

September 2009

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Environment: Energy efficiency improvements implemented throughout offices; >50% of facilities located near public transit

Employees: 100% of employees reimbursed for Continuing Education; All employees paid a living wage; >80% individual/family health insurance premiums covered; 6+ weeks maternity leave; All employees required to spend 40 hours of paid work time in service to community; Free health care coverage for lower paid employees; Match employees' college saving funds and 401k

Community: >50% of ownership in same community as 2/3 of workforce; >3000 hours community service donated; >50% of employees are women; >75% of employees take time off for community service; Minimum of 10% of pre-tax income donated to charitable organizations; Company office and meeting space donated to non-profits at no cost; 1:1 matching of employee contributions to charities; 2:1 matching of employee's contributions to United Way



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