Traditional Medicinals

Herbal Medicinal Products

Sebastopol, California

United States

About Traditional Medicinals

Traditional Medicinals has pioneered the wellness tea category in North America since 1974 and remains independently owned. Committed to sustainability, quality and social and environmental activism, we believe in connecting people to the power of plants.

Sustainability (ecological, economical, and social) is a fundamental principle that guides our work. We welcome the opportunity to have our impact independently assessed through the B Corp Certification Process.

The Change We Seek®

It is Traditional Medicinal's mission to make affordable and effective herbal medicines for family healthcare. The company honors traditional herbal knowledge and modern phytotherapy. It balances its commitment to sustainability with its commitment to highest quality ingredients, and promote social justice and environmental activism.

It is Traditional Medicinal's vision to inspire people to embrace plant medicine and empower them to care for themselves and others.

What makes us a better company?

B Impact Report

Certified since: 

August 2010

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Consumers: 100% products Certified Organic

Environment: 100% of company vehicles are hybrids or use alternative fuels; 100% renewable energy used; Offices constructed to green building standards; In top 10% industry for use of recycled and/or sustainable materials in product & packaging

Employees: All employees paid living wage; 100% employees participate in bonus plan; Covers 100% of health insurance costs for all employees; >75% employees share ownership

Community: 85% Significant Suppliers have a third-party social/environmental certification; Supplier Code of Conduct is third-party audited and applies to all primary suppliers and sub-contractors; Provides paid time off for employees to volunteer