Unreasonable Group

We operate immersive programs for growth-stage ventures solving BFPs.

Boulder, Colorado

United States


About Unreasonable Group

Unreasonable Group hedges their bets on the most thrifty, resourceful, creative, and disruptive class amongst us: entrepreneurs. Their ambition is to serve as a catalyst for entrepreneurship in the 21st century & harness its collective power to address the greatest challenges of our time.

Unreasonable Group is the holding company for such businesses as Unreasonable Media, Unreasonable Capital, Unreasonable at Sea, Unreasonable.is...etc. Everything they do is around accelerating the growth of entrepreneurs solving seemingly intractable social, environmental, and planetary problems.

At Unreasonable Group, we wanted to become a B Corp to illustrate to the world that we put impact first, always, and that we constantly strive to create a positive dent in the world through everything we do.

The Change We Seek®

Capitalism is seeing a shift as significant and as large as the industrial revolution. We are living amidst an Entrepreneurial Renaissance. This fundamental shift in the way we go about and think about business is a trend that transcends all verticals and sectors. We need a brand that does the same.

The goal of Unreasonable is to help catalyze and support this movement by leveraging our brand to accelerate the next generation of entrepreneurs, funds, and companies. Unreasonable Group is dedicated to a new mode and new way of going about business. One that takes into account the value of all stakeholders involved, that is dedicated to transparency and vulnerability, that is pathologically collaborative, and one obsessed with leveraging profit to solve “BFPs” (Big F***ing Problems).

What makes us a better company?

B Impact Report

Certified since: 

September 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Learn More

  • Unreasonable.is Multimedia Resource & Knowledge Base Go »
  • Unreasonable Group Website Go »

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