Marketing & eCommerce
Los Angeles, California
UPcyclity is an e-commerce market place and community that seeks to promote and teach Upcycling as an environmental lifestyle where three-dimensional products are created from one-dimensional waste. The definition of Upcycling is “the repurposing of discarded or used materials into new products with a higher value”.
Our mission is an explicit commitment to Upcycling as a sustainable solution that helps people reduce their waste stream and environmental impact. B Corp certification along with our Upcycity certification makes us more transparent to all our stakeholders and helps to further align our core values. As a Benefit Corporation, it was important to us to belong to a global movement like the B Corp community where its members are committed to making a social impact and help build a sustainable world for the future of all mankind.
As a Benefit Corporation, Upcyclity’s business strategy is founded on the SEER model, pioneered by ex-Patagonia CEO Michael Crooke of sustainable business through four perspectives:
- Quality of Product/Service
- Social Responsibility
- Environmental Stewardship
- Financial Performance.
These four “macro-values”, when combined with Upcyclity’s outstanding products and service create a truly sustainable competitive advantage and a quadruple-bottom line company (people, planet, product, profit). This innovative website seeks to allow the Upcycler and the consumer to move off of generic e-commerce platforms and into a virtual and exclusive online community for Upcycling.
Besides being an e-commerce marketplace for juried and certified Upcycled products it is also a social community that promotes the values of Upcycling as:
- A solution to our waste problem
- A profitable way to divert waste from landfills
- A way to reduce the use of both virgin and non-renewable resources
- A way to close the Recycling loop
- A process that can be practiced as a DIY, as a handicraft business or in a mass produced manufacturing process
The “secret sauce” is that UPcyclity is both a virtual market place and a community that teaches Upcycling and its social and environmental benefits in helping to create a more sustainable world.
- An e-commerce market place that brings certified Upcycled products to Consumers (see UP® certification logo) and differentiates from non –sustainable products.
- An awesome niche product that offers selling shops, direct marketing, advertising and educational tools about the benefits of Upcycling and other green practices.
- A community dedicated to social, ethical and environmental responsibility for all stakeholders.
- A social website that that gives exclusive visibility to the Upcycling community
- Long-term vision: Create an organized movement to change the consumer culture from buying new products made from new materials to Upcycled products made from waste.
The bottom line is that, at any given time, there can be multiple e-commerce sites that an Upcycler can sell their products on but none that are exclusive to them and that are a true social community whose mission is to promote Upcycling and waste reduction.
The Change We Seek®
At UPcyclity, we seek to help solve the problem of waste by teaching people how Upcycling or re-purposing will close the recycling loop and lessen our dependence on virgin and non-replenish able resources. A key metric for us is measuring the thousands of pounds of materials that are diverted from landfills and into new useful products. A practice that is central to our mission, core values and the change we seek. By promoting Upcycling we seek further minimize the damage done to our environment, oceans and the world in which we live.
What makes us a better company?
B Impact Report
The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.
The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.
The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).
The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.
The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.
|Overall B Score||55|
80 out of 200 is eligible for certification
*Of all businesses that have completed the B Impact Assessment
*Median scores will not add up to overall