Personal Care Products

Toronto, Ontario


About Vitarock

Vitarock is an online store for socially-conscious shoppers who want to achieve personal wellness and joy without harming the planet or contributing to unfair employment and trade practices. Vitarock offers thousands of ethically produced and sourced natural food, personal care products, supplements and household goods that don’t harm the health of people or the planet. All products are screened through a strict process to ensure they are "pure, green, safe and fair."

1% of revenue goes to support education in indigenous communities in Canada and around the world through supporting Elephant Thoughts, an educational outreach organization.

We became a B Corp because our business is based on personal and global wellness as well as social and environmental sustainability. We strongly believe in the B Corp movement and want to make the world a better place by offering better, healthy alternatives to consumers for the everyday products they buy. Our connection to B Corp can help both of us underscore our strengths and increase awareness of global issues.

The Change We Seek®

Vitarock wants to make the world a better place by enabling ethical consumerism and promoting fair trade, certified organic agriculture, cruelty-free cosmetics, eco-friendly manufacturing, quality & safety standards, personal wellness, and the growth of other B Corporations.

What makes us a better company?

B Impact Report

Certified since: 

July 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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