Whole Kids

Organic food

Melbourne, Victoria



About Whole Kids

Launched in 2005, Whole Kids is Australia’s leading organic food brand providing fun, yummy, healthy snacks for kids. Whole Kids offers a wide range of junk-free, additive-free and allergy-free organic snacks to nourish little one’s tummies.

Founded by husband-and-wife team James and Monica Meldrum, Whole Kids is committed to nurturing healthy kids and a healthy world. They believe in “unjunking” our food and our lives, and that childhood is a precious time that should be protected, nourished and uncompromised.

Whole Kids is recognised as a leader in the organic food industry having received a number of industry awards for product innovation, quality and sustainable business practices. They only use 100% certified organic ingredients, and work hand-in-glove with organic growers and suppliers to ensure the highest quality for their products.

Whole Kids commits 1% of sales to a non-profit organisation called One Percent for Our Kids to help fund and support projects and programmes to improve the health, environment and social equity of children. Whole Kids also created the Healthy Fundraiser for schools and community groups in response to the rising concerns around childhood obesity and unhealthy school fundraising drives (mostly chocolate and donuts!).

Whole Kids became a B Corporation because we are a purpose-driven company committed to operating our business on fundamental responsibilities to people, planet and profit. We believe that enlightened and meaningful business leadership has the power to drive positive change in the way we live, and the B Corp assessment provides a framework for us to measure and monitor our performance against our values and commitments.

The Change We Seek®

Whole Kids was created to provide a healthier world and healthier future for children. They believe every child should have access to healthy, additive-free food for their school lunchboxes and meals. They seek to change the way families and children experience food and, in turn, experience their world.

Whole Kids believes in ‘unjunking’ their lives and that wasteful materialism and consumerism needs to evolve to a more enlightened conscious consumption. Whole Kids seeks a world where businesses contribute positively to a more sustainable, more equitable and more respectful relationship with their customers, stakeholders, communities and environment.

What makes us a better company?

B Impact Report

Certified since: 

May 2013

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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