About Compass X Strategy

Compass(x) Strategy is a marketing strategy firm that creates sustainable growth for passion-driven companies. Our passion is helping companies that want to thrive by putting something good, useful and powerful into the world. Whether you need to better differentiate your business in a meaningful way, determine the best opportunities for growth, or develop an actionable marketing plan, Compass(x) Strategy can help your company thrive.

We became a B Corp because we believe there is a better way to do business. That businesses can be profitable and be a force for good. The B Corp community exemplifies what we have long valued and being a part of it allows us to publicly declare our beliefs with the transparency and accountability to back it up.

The Change We Seek™

Compass(x) Strategy was launched with a very simple, yet aspirational mission: Use our skills for good. We are dedicated to this mission, and bring it to life every day with a few principles that guide our every action and interaction. They include:

Don't overcomplicate it
Too many consulting firms develop overly complex processes and approaches in order to charge a lot of money and show how smart they are. We believe that smart is in the ability to tackle complex issues with elegantly simple solutions.

Marketing is more than just Brand Communications
Advertising, social media and PR are all critical tools used to grow your businesses. But they are merely tools. Marketing is bigger than that. Marketing is EVERYTHING you do to convince people to choose your product or service over all of the other options they have. EVERYTHING. So, even if we ultimately create a brand communication plan, the starting point and the lens through which we view the world starts with that perspective. What this means for you is a more holistic and ultimately successful approach to growing your business.

Solve the real problem
"Our advertising isn't working," or "we need a better PR firm," or "people love my blog, but won't pay for my services" are complaints we hear a lot. Sometimes the problem is exactly that, but usually not. The problem is often the strategy, not the tactics mentioned. So, we focus on the root of the problem, understanding the target audience, the things that really matter to them, and the way they want to interact with your brand. Fixing the symptom won't help. We believe that if you understand why the symptom exists, you will be more effective at solving the root cause.

Teach along the way
Traditional consulting firms hate including clients in the process of solving the problems. It makes sense, really. They fear that if people see how it is done, they won't need to rehire the firm for future projects - they can do it themselves. We believe that in order to truly help small and mid-size companies, we need to reveal some of the "secret sauce." So, we involve you in the process as much (or as little) as you want to be involved. Our commitment is not just to "give you the answer," but to help your company thrive, now and in the future.

Compass X Strategy

• Industry: Marketing & Communications Services
• Location: Chicago, IL
• Ownership: Private
• http://www.compassxstrategy.com