B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedAbout Conscious Brands
Conscious Brands™ is a strategic planning organization that works with leaders to further expand and implement ‘Sustainability’ into the core of their business. Their focus is on small and medium sized privately held businesses that have goods and services in the LOHAS market.
We became a B Corp because we believe in change. We have clients who are B-Corps and it didn't make sense for us to be talking to them about sustainability when we weren't as far along as we could be.
They have built their success on a foundation of authentic collaboration with other like-minded leaders and businesses. Through the lens of system-thinking, they seek to fully understand an organization's true value. To them, the key to success is to be solutions-based in their engagements with clients. Conscious Brands™ understands and honors the interconnectedness of economy, environment, people and spirituality. This aligns with their motto of, 'how you do anything, is how you do everything...'
The Change We Seek™
Their Vision: Helping leaders, rethink, implement, successfully transition and thrive in the new economy.
Their Mission: To help support, partner and develop 1000 brands into the new economy, using frameworks such as Integral Theory, The Natural Step, B-Corp and Systems Thinking, by 2020.
Founding Canadian
B Corporation
Conscious Brands
- Industry: Management & Financial Consulting
- Product/Services: Sustainability Reports
- Location: Calgary, AB, CAN
- Ownership: Private
- http://www.consciousbrands.com
Summary:
Certified: February 2010| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 16 | 100% |
| Employees » | ||
| Consumers » | 64 | 80% |
| Community » | 27.1 | 31% |
| Environment » | 12 | 75% |
| Composite B Score | 119.1 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
From B Impact AssessmentEnvironment: Reduces waste through office wide recycling and composting programs; Reduces water usage through low-flow faucets and harvesting rainwater; Reduces chemical usage through use of non-toxic cleaning supplies, soy based inks, and unbleached paper products; >75% printed materials use recyled and/or FSC certified papers
Community: Banks with a local, independent bank; Prefers local suppliers; Written community service policy made transparent to suppliers & customers
Consumers: 100% services focused on helping companies integrate sustainability into the core of their business



