B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedAbout Detour Agency
Detour is a transmedia agency that produces creative content across different forms of media. They believe that the constant changes in communication and technology have brought new ways to interact with audiences. They have taken this opportunity to evolve, to stay up to date and to adapt to all existing media. And it’s through their divisions that they carry out this task: Digital, Entertainment & Good.
The values advanced by B Lab and B Corporations are ones that are important to us and also to our stakeholders. By becoming a B Corporation, we are better able to broadcast our commitment to those values and hopefully set an example of social and environmental responsibility in our community.
Our current world is in desperate need of consciousness. It is time to take a new direction, one in which our basic guiding tenets are love, compassion, togetherness and honesty. We are going to do our best to make ideas capable of seeding beneficial and positive changes to our communities and environment. Detour shows the world new ways of fostering peace and harmony, including our coexistence with each other and the planet on which we depend.
The Change We Seek®
We can do anything, you and us together.
Detour Agency, Inc.
- Industry: Marketing & Communications Services
- Product/Services: Communications, Marketing and Advertising Service
- Location: Irvine, CA
- http://www.detour.co
Summary:
Certified: May 2009| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 16 | 100% |
| Employees » | ||
| Consumers » | 32 | 40% |
| Community » | 74.4 | 84% |
| Environment » | 8.1 | 51% |
| Composite B Score | 130.5 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
From B Impact AssessmentEnvironment: >51% of office materials come from recycled materials
Community: >20% of expenditures directed toward local suppliers, >15% of suppliers located in low-income communities, >50% of net profits given to charitable institutions



