About egg
egg is a visionary marketing, brand development, and advertising agency for sustainable brands. We specialize in creating emotional connections between the conscious consumer and sustainable brands. Our proprietary research into and understanding of this rapidly-growing cultural movement provides us with the insights needed to create messages that inspire action and brand loyalty.
As a leading visionary in the realm of marketing and brand development for economic, social, and environmental change, egg similarly believes in the need to reassess, redefine and renegotiate the corporate charter to serve a greater public need beyond solely private economic benefit. egg believes in this new effort to register “public benefit companies”.
Today, people expect more from brands and companies. They are searching for brands that share their values and priorities. They look behind the logo, often voting with their pocketbooks to ensure that their personal values are reflected in their spending. egg is a one-of-a-kind brand communications firm that specializes in helping these brands build lasting, meaningful connections with today’s conscious consumer.
The Change We Seek™
egg seeks to build brands for a better future.
• Our strength is building connections between consumers and responsible brands. We understand today’s conscious consumer, and we know how to communicate with them through traditional and non-traditional channels. Communicating about responsible brands requires a simple but transformational shift in thinking, both in the message and the medium. For example, responsible brands find little benefit from spin. Instead, they find success in a meaningful amplification of what they truly are – from authenticity.
• We gear our brand-building toward the 7-70 consumer. 7% of the population is socially responsible to the core. And 70% are socially responsible in some way, but to a lesser extent. They are motivated by many different values and ideas, but they all share the desire to be responsible consumers. egg makes it easy for companies to reach out to this growing segment of consumers and resonate the same drive that the 7-70 consumer expresses toward every decision. We link socially responsible brands with socially responsible consumers – a win-win situation for everyone.
Founding B Corporation
egg
- Industry: Marketing & Communications Services
- Product/Services: Full service brand communications
- Location: Seattle, WA
- http://www.eggusa.net
Summary:
Certified: October 2007| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 10.3 | 68% |
| Employees » | 29.3 | 49% |
| Consumers » | 18.8 | 52% |
| Community » | 29 | 55% |
| Environment » | 10.2 | 51% |
| Composite B Score | 97.6 | 55% |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
From B Impact AssessmentEnvironment: >75% of office supplies come from recycled materials, >50% of carbon inventory offset, 12 metric tons of carbon offset annually, >50% of energy comes from renewable sources
Employees: All employees paid a living wage, >15% of net profits included in profit sharing plan, >70% of individual health insurance premiums paid
Community: >40% of employees are female, >60% of expenditures directed toward local suppliers, >50% of customers are local, 100 volunteer hours donated
