B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedAbout Green Team
Green Team is a brand strategy and communications firm that specializes in awakening brands to their true purpose. They believe brands that embrace sustainability and have a purpose beyond just selling products…will sell more products. Green Team focuses on the Awakening Consumer – a rapidly growing group of 60 million passionate, influential individuals in the US who embrace purpose brands and make purchases that are in line with their own personal values; they are driving today’s demand for sustainability.
We became a B corporation because we want to hold ourselves to the same standards we hold our work. We believe that it takes more than saying you're green to be a truly sustainable business. B Corporation's rigorous criteria and legal framework creates a structure for us to improve upon our green practices and join a group of businesses that share our belief in sustainability as a better, fairer and more progressive and profitable way of doing business.
Green Team began in 1993, making them unique among sustainability-focused strategy and communication firms. The fact that Green Team has been immersed in this space for nearly two decades gives the company a deep understanding of the sustainability movement, and a lens through which to navigate the nuances of purpose branding and sustainability. With offices in New York, Australia, Mexico and Brazil, and clients ranging from Fortune 100 Companies, to entrepreneurial mission brands, to non-profits, Green Team has the experience and expertise to uncover, leverage and communicate a brand’s greater purpose and create value in a changing world.
The Change We Seek®
Green Team's mission is to inform, inspire and awaken brands so that people, planet and business can all thrive.
The huge explosion in sustainable business and green marketing is exciting, but it’s also fertile ground for opportunism and greenwashing. We strive tirelessly to ensure the strategies and campaigns we create for our clients are rooted in clarity, candor and hope.
Green Team
- Industry: Marketing & Communications Services
- Product/Services: Full service advertising and communications
- Location: New York, NY
- http://www.greenteamusa.com
Summary:
Certified: December 2008| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 10.9 | 80% |
| Employees » | 30.4 | 51% |
| Consumers » | 14 | 34% |
| Community » | 20.2 | 45% |
| Environment » | 9.4 | 50% |
| Composite B Score | 84.9 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
From B Impact AssessmentEnvironment: >75% recycled office supplies; >10% of carbon inventory offset through purchase of certified carbon credits; >50% renewable energy; bi-annual environmental audits/reviews; incentives to encourage low-impact commutes
Employees: all employees paid living wage; >15% of net profits included in employee profit sharing plan; >70% of individual/family health insurance premiums covered; +6 weeks paid maternity leave; >25% employees share ownership in company
Community: >75% of employees participated in companywide service days; >40% of management from previously excluded populations; >50% of employees are women
Blogs / Feeds
• Green Team Blog Go»