About Hypenotic

Hypenotic is a Design firm that makes ‘Meaningful Marketing’ for Values-Driven brands. Established in ‘98, they’ve helped organizations doing things that matter, turn their marketing into initiatives that attract and engage the right people. Through concerted effort to work on important projects with people who inspire them, they’ve worked with clients who are either visionary entrepreneurs (Fiesta Farms, Fifth Town Cheese, Southbrook Vineyards), innovative nonprofits (Local Food Plus, Sustain Ontario, Friends of the Greenbelt Foundation, The Ontario Culinary Tourism Alliance) or 'intrepreneurs' (Bell Canada, Sympatico, Metroland, Starmedia) with the wherewithal to navigate to a team of Design thinkers and doers.

We became a B Corp because we are always looking for gold stars for the things that we already do as well as a yardstick for where we can improve. Becoming a B Corp fit the bill, showing us where we excel and where we need to work harder.

No one that Hypenotic works with is benchmarking against their 'competition', they're all re-writing the rules. Hypenotic’s clients and their missions make work something to look forward to. And this matters to them. Today, Hypenotic is a group of 10 passionate designers, developers, planners, illustrators and strategists. All of their employees are encouraged to be engaged in their own social endeavors and are provided the benefits to maintain healthy balance in their lives. Their office, an old industrial building with high ceilings and a lot of light, bears the marks and bowed floor of a former printing house. Creativity comes more easily there.

The Change We Seek™

Hypenotic is re-envisioning marketing from a necessary evil to an engine for social good. Their approach, called Meaningful Marketing, positions the daily work of organizations in the context of a mission that’s bigger than their bottom-line, a mission that makes them useful and relevant to broad communities of interest.

When their mission is complete, marketing will be a meaningful collaboration between brands and enthusiasts. It will be a fulfilling process for organizations with a clear raison d’etre, a clear challenge for communications designers to find ways to engage audiences and a useful experience for consumers.

Founding Canadian
B Corporation

Hypenotic

• Industry: Marketing & Communications Services
• Location: Toronto, CAN
• Ownership: Private
• http://www.hypenotic.com