B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reserved- ( > 80 out of 200 is eligible for certification as a B Corporation )
- ( > 60% points available is an Area of Excellence )
2009 Rating: 130.5
| Rating Details | Points Earned |
% Points Available |
|---|---|---|
| Accountability Area of Excellence* | 16 | 100 % |
| Governance / Accountability | 10.7 | 100 % |
| Transparency / Reporting | 5.3 | 100 % |
| Fair Trade / Supplier Code of Conduct | n/a | n/a |
| Employees | n/a | n/a |
| Compensation & Benefits | n/a | n/a |
| Employee Ownership | n/a | n/a |
| Work Environment | n/a | n/a |
| Consumers | 32 | 40 % |
| Beneficial Products / Services | 16 | 50 % |
| Beneficial Method of Production / Impact | 0 | 0 % |
| Serving those in Need | 16 | 100 % |
| Community Area of Excellence* | 74.4 | 84 % |
| Local | 21.1 | 88 % |
| Diversity / Broad Ownership | 13.3 | 83 % |
| Charity / Direct Service | 40 | 83 % |
| Environment | 8.1 | 51 % |
| Corporate Offices | 8.1 | 51 % |
| Transportation / Distribution | n/a | n/a |
| Manufacturing Facilities | n/a | n/a |
| Total | 130.5 |
- Date Founded:
- Location: Irvine, California
- Sector: Service/Retail
- Industry: Marketing & Communications Services
- Products/Services: Communications, Marketing and Advertising Service
- Corporate Structure: C Corporation
- Ownership:
- Website: http://www.detour.co
Highlights:
Environment: >51% of office materials come from recycled materials
Community: >20% of expenditures directed toward local suppliers, >15% of suppliers located in low-income communities, >50% of net profits given to charitable institutions


