B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reserved- ( > 80 out of 200 is eligible for certification as a B Corporation )
- ( > 60% points available is an Area of Excellence )
2011 Rating: 93
| Rating Details | Points Earned |
% Points Available |
|---|---|---|
| Accountability Area of Excellence* | 10.3 | 68 % |
| Governance | 4.7 | 58 % |
| Transparency | 5.6 | 80 % |
| Employees Area of Excellence* | 39.5 | 66 % |
| Compensation & Benefits | 25.8 | 72 % |
| Employee Ownership | 3.8 | 31 % |
| Work Environment | 9.9 | 82 % |
| Consumers | 17.5 | 50 % |
| Benefit Products or Services | 17.5 | 50 % |
| Community | 15.1 | 35 % |
| Suppliers | 2.9 | 58 % |
| Local | 10.2 | 73 % |
| Diversity | 1 | 8 % |
| Charity / Services | 0.9 | 9 % |
| Environment | 10.6 | 53 % |
| Facilities | 9.4 | 67 % |
| Energy Usage | 1.2 | 20 % |
| Supply Chain | n/a | n/a |
| Manufacturing | n/a | n/a |
| Total | 93 |
2008 Rating: 83.2
| Rating Details | Points Earned |
% Points Available |
|---|---|---|
| Accountability | 10 | 57 % |
| Governance / Accountability | 6.6 | 62 % |
| Transparency / Reporting | 3.3 | 50 % |
| Fair Trade / Supplier Code of Conduct | n/a | n/a |
| Employees Area of Excellence* | 40.1 | 74 % |
| Compensation & Benefits | 21.1 | 85 % |
| Employee Ownership | 0 | 0 % |
| Work Environment | 19 | 98 % |
| Consumers | 10 | 20 % |
| Beneficial Products / Services | 10 | 50 % |
| Beneficial Method of Production / Impact | 0 | 0 % |
| Serving those in Need | 0 | 0 % |
| Community | 11.8 | 19 % |
| Local | 6.3 | 42 % |
| Diversity / Broad Ownership | 2.8 | 18 % |
| Charity / Direct Service | 2.7 | 9 % |
| Environment Area of Excellence* | 11.3 | 63 % |
| Corporate Offices | 11.3 | 63 % |
| Transportation / Distribution | n/a | n/a |
| Manufacturing Facilities | n/a | n/a |
| Total | 83.2 |
- Date Founded:
- Location: New York, New York
- Sector: Service/Retail
- Industry: Marketing & Communications Services
- Products/Services: Branding and Integrated Marketing
- Corporate Structure: C Corporation
- Ownership:
- Website: http://www.bbmg.com
Highlights:
Consumers: More than 75% of clients are sustainable businesses and non-profits
Environment: Sustainable designed studio uses relcaimed wood and efficient lighting; >25% of office supplies from recycled materials; >50% of carbon inventory reduced through purchase of certified carbon credits
Employees: All employees paid living wage; 'Inspiration accounts' allow employees to pursue personal passions; Part-time employees qualify for full-time healthcare benefits
Community: Employees offered paid time off to volunteer


