B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedWhy Become a B Corp?
Current events present a unique opportunity for us collectively to redefine success in business. Our message of using the power of business to solve social and environmental problems has never been more resonant.
Over 450 leading businesses have joined the community of Certified B Corporations, wanting to influence the market beyond the scope of their individual businesses. These entrepreneurs want to be part of something bigger, we hope you will join us.
Benefits of Becoming a B Corporation
Differentiate Your Brand
The B Corp Certification is a third party certification consumers can trust. Show you’re a good company and step above those with just good marketing. B Corporations are reaching over 17 million conscious consumers through a community brand campaign and are a strong presence at conferences, exhibitions and events.
View the B Corp Community Brand Campaign and learn more
B Corporations: A Sierra Club’s Most Trustworthy Eco Logo
Learn more about the B Impact Assessment
Maintain Mission
The B Corp Legal Framework protects a company’s mission. Directors are protected to consider non-financial interests and the mission is preserved throughout changes in management, capital and ownership. Additionally, B Corps have increased accountability to shareholders to uphold a new standard of conduct without increasing liability to non-shareholders.
Learn more about the B Corp Legal Framework
FAQs for Investors and Directors
Save money
Take advantage of the growing number of partnerships that deliver immediate financial value. B Lab has saved B Corps over $1MM in annually recurring savings through more than 40 service partnerships (i.e. significant discounts on Salesforce.com, NetSuite, B2B services, Yale SOM loan forgiveness program and more).
View our Service Partners to see how you can save money.
Generate Press
B Corporations are receiving growing attention from the media. The community was featured in over 150 articles in 2010 across a range of publications.
Attract Investors
Investors are showing increasing interest in B Corporations and high-impact businesses. A JPMorgan research report labeled impact investments as an "emerging asset class" with profit potential in the hundreds of billions over the next decade. GIIRS, a project of B Lab, will assess the social and environmental impact of companies and funds using a ratings approach analogous to Morningstar investment rankings or S&P credit risk ratings. All Certified B Corporations receive a free GIIRS rating.
Learn more about B Corps attracting capital and GIIRS
>Improve and Benchmark Performance
>B Corporations use the free B Impact Assessment as a framework for driving sustainability throughout the company. Companies use their B Impact Report to create sustainability reports and set a baseline for improvement across the five impact areas (consumers, employees, accountability, community and the environment).
>Learn more about the B Impact Assessment
>Learn how B Corps score 25% higher than other sustainable businesses on the B Impact Rating System.
Check out the B Corp Index.
>Read- Race to the Top: How Benchmarking Performance Leads to Continuous Improvement
Build a Movement
The community of B Corps are leading the movement towards a new economy. B Corps set the example for a better way to do business and are a powerful constituency to create a new corporate form, the Benefit Corporation.
In 2010, B Lab facilitated 160 connections throughout the community. B Lab facilitates collaboration among B Corps to help raise money, do business together, share best practices in sustainability, marketing, finance, IT, HR, and reach target customers.
Learn more about Why B Corps Matter
Learn more about Benefit Corporations