B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedAbout Keating & Co.
Keating & Co. are master storytellers and message makers whose role is to deliver a clear message to your target audience. Their services, rooted in public and media relations, capitalize on the strength of their network, communication channels and their ability to capture and communicate the core value of your organization. At Keating & Co. they help their clients succeed by creating the messages and stories that convey the essential value of what they do, and ensuring they are heard by the audiences that really matter. Often their role as a PR firm initiates an introduction, but ultimately it is their role as trusted advisor that defines the relationship with their clients. As trusted advisors they are frequently called upon to lead or participate in overall strategy development, definition and execution of marketing programs, or strategic business development.
We became a B Corp because of our passion to work with individuals, companies and organizations in the areas of sustainability, social justice, and economic reform.
Effecting change requires the engagement and involvement of people, and is a principal challenge to the organizations trying to make it happen. Keating & Co’s. “Think, Say, Hear” philosophy drives engagement by helping clients refine the thoughts that form their core messages, create memorable stories out of them and ensure they are heard by target audiences.
The Change We Seek®
They are committed to using their expertise to advance the initiatives vital to our planet’s future by ensuring that they are effectively communicated.
Keating & Co.
- Industry: Marketing & Communications Services
- Product/Services: Public Relations
- Location: New York, NY
- Ownership: Private
- http://www.keatingco.com
Summary:
Certified: June 2010| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 4 | 40% |
| Employees » | 24.5 | 54% |
| Consumers » | 21.3 | 55% |
| Community » | 39.9 | 55% |
| Environment » | 7.4 | 37% |
| Composite B Score | 97.1 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
From B Impact AssessmentEnvironment: 100% of office supplies from recycled/sustainable materials; All facilities located within 1/2 mile of public transit
Employees: All employees paid a living wage; >15% increase in total compensation last year; >50% of health insurance costs covered for all employees and families; Offers Dental/Domestic Partner Benefits to all employees
Community: >40% of Significant Suppliers are local & independent; >30% of Significant Suppliers are in low-income communities; >20 hours/yr paid time off for employees to volunteer



